Unibet strengthens ice hockey support with IIHF sponsorship
The 2025 IIHF Ice Hockey World Championship has announced Unibet, the flagship brand of Kindred Group, as an official sponsor.Under this agreement, Unibet will...
Reebok inks new multi-year deal with the WNBA
The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Reebok that will see the US sportswear company manufacture sneakers for...
Luke Littler scores KP Nuts sponsorship ahead of PDC World Championships
17-year-old UK darts sensation Luke Littler has partnered with UK nut brand KP Nuts ahead of his first match at this year’s PDC World...
Riot Games introduces new betting policy for esports
Riot Games, the developer behind major esports titles like VALORANT and League of Legends, has announced a significant policy shift regarding gambling sponsors.Starting in...
DFB agrees Deutsche Telekom agreement ahead of 2026 World Cup
The German Football Association (DFB) and Deutsche Telekom have agreed to extend its partnership until 2026, which will see the latter be a partner...
Tottenham Hotspur gains new sponsor in Tiger Beer
Asian brewer brand Tiger Beer has become the official international beer partner of the Premier League’s Tottenham Hotspur. Over the course of the multi-year partnership...
Independiente inks gambling deal as Argentina proposes ad ban
Argentine top-flight club Independiente has announced Sportsbet as its new front-of-shirt sponsor, despite possible restrictions.Under the agreement, the sports betting operator will feature on...
Armenian football strengthens commercial potential via FeedConstruct
The Football Federation of Armenia (FFA) has partnered with data provider FeedConstruct to enhance sports solutions and strengthen defences against integrity risks.Under the agreement,...
Subway signs multi-year deal for Women’s League Cup
The Women’s Professional Leagues Limited (WPLL) has named Subway as the official title partner of the Women’s League Cup in the UK. As part of...
Celtic’s record front-of-shirt deal with Dafabet renewed
Celtic Football Club has renewed its front-of-shirt partnership with Dafabet for an additional three years.Under the extended agreement, Celtic FC has indicated that the...