DFB agrees Deutsche Telekom agreement ahead of 2026 World Cup
The German Football Association (DFB) and Deutsche Telekom have agreed to extend its partnership until 2026, which will see the latter be a partner...
Tottenham Hotspur gains new sponsor in Tiger Beer
Asian brewer brand Tiger Beer has become the official international beer partner of the Premier League’s Tottenham Hotspur. Over the course of the multi-year partnership...
Independiente inks gambling deal as Argentina proposes ad ban
Argentine top-flight club Independiente has announced Sportsbet as its new front-of-shirt sponsor, despite possible restrictions.Under the agreement, the sports betting operator will feature on...
Armenian football strengthens commercial potential via FeedConstruct
The Football Federation of Armenia (FFA) has partnered with data provider FeedConstruct to enhance sports solutions and strengthen defences against integrity risks.Under the agreement,...
Subway signs multi-year deal for Women’s League Cup
The Women’s Professional Leagues Limited (WPLL) has named Subway as the official title partner of the Women’s League Cup in the UK. As part of...
Celtic’s record front-of-shirt deal with Dafabet renewed
Celtic Football Club has renewed its front-of-shirt partnership with Dafabet for an additional three years.Under the extended agreement, Celtic FC has indicated that the...
Toni Kroos’ Icon League optimises sponsorships ahead of final
The Icon League, a football initiative led by Toni Kroos and content creator Elias Nerlich, has partnered with Shikenso Analytics to enhance its sponsorship...
NFL and Nike agree new 10-year extension to help grow its...
The NFL and Nike’s long-standing partnership has been extended for a further 10 years in a new agreement that will see the sportswear brand...
Darts star and gaming fanatic Luke Littler partners with Xbox
Professional darts player Luke Littler has signed a sponsorship deal with gaming brand Xbox ahead of the return of the World Darts Championship (WDC)...
UFC adds Corpay to growing international sponsorship base
Corpay and the UFC have entered into a new agreement, which sees the corporate payments company become the MMA promotion’s official global foreign exchange...