Nike secures multi-year deal with Uruguayan football team
The Uruguayan Football Association (AUF) has agreed to a new multi-year deal with Nike to wear Nike-manufactured kits and other supplies.As part of the...
West Ham United scores new Ohana Development partnership
West Ham United has announced a new partnership with Ohana Development, a real estate developer from the United Arab Emirates, as its official global...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
Goalden View: Ranking footballers by fame and not performance
In today’s digital age, the quest for popularity has extended far beyond social media influencers, with athletes and sports organisations now battling for recognition...
Leicester partner BC.GAME reportedly to lose Curaçao betting licence
Leicester City’s front-of-shirt partner, the online sportsbook and casino firm BC.GAME, has lost its operating licence according to Josimar, a football news outlet.Josimar claims...
Middlesbrough Foundation celebrated with Kindred’s shirt gesture
Middlesbrough Foundation will feature as the club’s front-of-shirt sponsor this weekend, following a sponsorship donation by Kindred, Middlesbrough's principal partner. Following the gesture by Kindred,...
PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...
Portugal national football team partners with Puma ending Nike deal
Puma has signed a long-term partnership with the Portuguese Football Federation (FPF) which will see its Portuguese national teams wear Puma kits for the...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
FIFA extends longstanding partnership to cover Club World Cup
FIFA has extended its partnership with AB InBev, naming it the official beer partner of the Club World Cup 2025. As part of the agreement,...