Armenian football strengthens commercial potential via FeedConstruct
The Football Federation of Armenia (FFA) has partnered with data provider FeedConstruct to enhance sports solutions and strengthen defences against integrity risks.Under the agreement,...
Subway signs multi-year deal for Women’s League Cup
The Women’s Professional Leagues Limited (WPLL) has named Subway as the official title partner of the Women’s League Cup in the UK. As part of...
Celtic’s record front-of-shirt deal with Dafabet renewed
Celtic Football Club has renewed its front-of-shirt partnership with Dafabet for an additional three years.Under the extended agreement, Celtic FC has indicated that the...
Toni Kroos’ Icon League optimises sponsorships ahead of final
The Icon League, a football initiative led by Toni Kroos and content creator Elias Nerlich, has partnered with Shikenso Analytics to enhance its sponsorship...
NFL and Nike agree new 10-year extension to help grow its...
The NFL and Nike’s long-standing partnership has been extended for a further 10 years in a new agreement that will see the sportswear brand...
Darts star and gaming fanatic Luke Littler partners with Xbox
Professional darts player Luke Littler has signed a sponsorship deal with gaming brand Xbox ahead of the return of the World Darts Championship (WDC)...
UFC adds Corpay to growing international sponsorship base
Corpay and the UFC have entered into a new agreement, which sees the corporate payments company become the MMA promotion’s official global foreign exchange...
Samsung to play integral role in TGL’s goal of ‘redefining golf’
TGL, the new golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought Samsung onboard as its official screen partner. Samsung will...
Dutch Eredivisie signs title sponsorship deal with VriendenLoterij
The Dutch Eredivisie has partnered with the VriendenLoterij, a health-focused Dutch lottery company, in a social and sponsorship arrangement.The agreement will see the top-flight...
Kabaddi World Cup names title sponsor for first edition outside Asia
Irish bookmaker Paddy Power has continued its niche approach to sports marketing via a sponsorship of the 2025 Kabaddi World Cup.The company, part of...