Sport Acuity’s Andy Roberts on why content planning is crucial to...
Director and Co-Founder at Sport Acuity, Andy Roberts writes on why developing an owned content plan, deepening engagement and capitalising on your own data...
US expansion at the heart of Sportradar’s Optima acquisition
Following Sportradar’s acquisition of omnichannel platform provider Optima, the firm’s CEO Carsten Koerl said that the deal can elevate the sports betting capabilities of...
SG Digital predicts NFL sports betting to be worth $30bn by...
With the National Football League’s (NFL) centenary season underway, SG Digital has predicted that by 2030 betting around the sport will be worth $30bn,...
IMG Arena delivers live player data with UFC Event Centre launch
IMG Arena has strengthened its commitment to mixed martial arts after securing a new partnership with UFC, which will see the duo team up...
Last season saw EPL clubs fork out £166m to injured players
A study undertaken by Catapult Sports, in conjunction with 21st Club, into the cost of injuries has uncovered that English Premier League (EPL) clubs paid an...
Vodafone research reveals 5G set to revolutionise fan engagement in sport
Research undertaken by Vodafone has revealed that 5G is expected to drive change and enable improved fan engagement within sport more than any other...
Bet365 to benefit from Betgenius streaming service
In a bid to boost its live streaming capabilities, Bet365 has penned a new agreement with Betgenius, which will see the operator integrate Betgenius’...
The NBA nets new partnership with William Hill
The National Basketball Association has added sports betting operator William Hill to its list of partners.As part of the deal, the operator will be granted...
Stats Perform deepens commitment to European football with BeIN
Stats Perform has strengthened its commitment to both French and Turkish football with the extension of its current partnership with host broadcaster, BeIN.The deal will the broadcasting...
Genius Sports nets new partnership with Brazilian basketball
Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...