Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Sideline Moves: Real Madrid presidential election begins 

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Q&A: Mark Wrigley on F1’s betting push

Ahead of SBC Summit Canada, Formula 1's Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1's wagering...

The IOC’s genetic testing return risks reopening sport’s darkest debate

Dr Seema Patel argues the IOC’s proposed use of SRY genetic testing in women’s sport risks reviving discredited forms of sex verification, raising questions...

Kansas City bets on affordability to make its World Cup mark

As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...

Sideline Moves: Manchester United confirms Dave Brailsford exit

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Women’s rugby does not need smaller balls to be entertaining

A controversial equipment change risks solving a problem the sport does not haveSmaller balls, apparently, are what women’s rugby needs to become more entertaining.It...

Arise Capital Partners completes Sheffield Wednesday takeover

US investment consortium Arise Capital Partners has completed its takeover of Sheffield Wednesday, ending the club's six-month spell in administration and closing the chapter...

How HPE keeps the world’s biggest sports events connected

Simon Wilson, Chief Technology Solutions Leader at HPE Aruba Networking, on AI, zero-touch infrastructure, and the phone-first transformation of live sportSimon Wilson has spent...

Sideline Moves: Hawk-Eye CEO sets trust-led strategy

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Petr Čech: social media transformed athlete branding from a helping hand...

Former Chelsea and Arsenal goalkeeper Petr Čech has described how the rise of social media fundamentally changed what professional footballers can build beyond the...