Dean Akinjobi & George Harborne: AFCON continues to present opportunities for...
As the Africa Cup of Nations (AFCON) unfolds, football supporters aren’t the only ones gearing up for excitement. Brands are strategically positioning themselves to...
Newcastle Utd records £73m loss for 2022/23 but commercial and media...
Newcastle United’s financial report has stressed great progress on-and-off the pitch, in both a sporting and commercial sense, but the group’s losses are hardly...
‘New generation is gravitating to the game’: the upward trend in...
The growth trajectory for women’s sport over recent years has been undeniable, proven in stadium attendees, television or viewing figures, betting turnover and commercial...
How Infinite Athlete & Chelsea FC are accelerating AI sports data...
The summer of 2023 was a turbulent one for Chelsea FC, on-and-off the pitch. Whilst it was spending hundreds of millions of pounds on...
David Adams: New stadium will be a gamechanger for Kansas City...
With a new year often comes new sports seasons, and the 2024 MLB campaign is now just over three months away. For teams such...
Brazil sports betting set for 2024 after President Lula signs off
The launch of what could be one of the world’s biggest national betting markets took its last leap this week as President of Brazil,...
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
Sponsorship is one of the most common marketing methods for betting operators to raise awareness of their brand and products, and can be very...
Sports betting can be crucial to the UFC’s LatAm growth
In this editorial for the SBC Leaders magazine, Insider Sport explains how the UFC hopes to become the premier combat sports attraction in Latin...
Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...
Insider Insights 2023: Sports’ striving to engage the masses
Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...