Marina Storti, WTA Ventures: Sky deal central to securing tennis’ untapped...
A landmark media partnership with Sky Sports is just the first step in the global commercial growth of the WTA Tour, according to Marina...
The Racing App: William Woodhams explains Fitzdares content ambitions
Horse racing is a few furlongs behind some of the world’s biggest sports when it comes to adopting a modern media strategy. This is...
Harry Coe, Luscid: Realising the full potential of brand data for...
Sports is a big money business, and a multi-faceted one at that. In an age of digital consumption and streaming, data has become one...
Better Collective: Playmaker M&A significant for LatAm sports media leadership
The ‘natural link’ between sports and the betting and gaming industries poses huge commercial opportunities in Latin American markets, according to Better Collective South...
Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...
Professor Ramchurn: Analysing the opportunities & risks of AI in sports
The recent AI safety summit in London several weeks ago proved to be a pivotal moment for the progression of safely introducing artificial intelligence...
AC Milan CMO: How the club is enjoying a new period...
Despite a period of decline during the 2010s, AC Milan has once again found themselves at the top of Serie A and in the...
The esports report – new sporting star’s venture into sector
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at Ubisoft’s new...
Mani Gill: storytelling is the cornerstone of the British Basketball League’s...
As basketball continues to surge in popularity across the globe, the British Basketball League has been making strategic moves to grow in the UK...
The esports report – Unlocking the commercial and social value of...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition puts the spotlight on...