Behind the Badge – Burnley FC: evolution on and off the pitch
Burnley FC has undergone significant evolution in recent times, as the club’s Head of Commercial, Marcus Mellor, described the global impact that comes with...
Eddie Lewis: David Beckham’s arrival brought seismic shift to MLS
MLS has experienced a significant surge in recent times with the entry of Lionel Messi to the league and the formation of David Beckham's...
OKTAGON, CEO, Pavol Neruda: becoming the Champions League of European MMA
On the eve of the promotion’s debut UK event at the AO Arena in Manchester, OKTAGON CEO Pavol Neruda is immensely excited about the...
Why ‘it’s time’ for LatAm betting operators to embrace UFC
Idolising the likes of Julio César Chávez, Alexis Argüello and Marco Antonio Barrera, combat sports has always enlivened the passion of Latin American sports...
ESI London 2023: Guild Esports’ partnership with Sky is making a...
In the world of esports, brand activations are at the heart of the industry as one of the main avenues in which businesses can...
Soccerment: AI in football is ‘not just the next evolution; it’s...
Artificial Intelligence (AI) has undergone rapid developments since the turn of the year and is now infiltrating the football data analytics space. Aldo Comi -...
Volleyball World CEO: key strategies to maximising fan engagement ahead of...
In the midst of a vital time for World Volleyball, we spoke to the body’s CEO, Finn Taylor, who described the key strategies for...
SBC Summit Barcelona: tapping into Latin America’s football fandom
Latin America is synonymous with fiercely passionate football fans, however, converting that into commercial success is a challenge at the heart of growth for...
The esports report – New eCricket and eSoccer betting experiences revealed
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at Abios and...
Is less more? SGG Media on lessons to be learnt from...
Troy Paul, co-founder and CEO of SGG Media, walks us through the benefits of using micro-influencers and the importance of creating localised content when...