SBC Leaders membership expands ahead of SBC Summit Barcelona
SBC Leaders has grown to 60 member companies ahead of its biggest meet-up to date, at this month’s SBC Summit Barcelona conference and exhibition.PAF,...
Crypto in football: Engagement, education and the significance of the community
The recent partnership struck between newly promoted Premier League club Brentford FC and cryptocurrency exchange platform CoinJar was heavily indicative of increasing collaboration between...
SofaScore set to make exhibition debut at SBC Summit Barcelona
SofaScore, the live score specialist, is set to exhibit at a betting and gaming industry event for the first time when it takes part...
Future of sports betting in the spotlight at SBC Summit Barcelona
SBC Summit Barcelona is set to deliver valuable information about how to navigate the changes the sports betting industry is facing, with executives and...
SBC Digital Italia: ‘International cooperation definitely key’ to combat globalisation of...
With the effects of the coronavirus crisis still being felt throughout the world of sports, authorities and governing bodies are facing more pressure than...
EveryMatrix: Bridging the knowledge gap between esports and sports betting
Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
Earmarked as an ‘extraordinary moment of history’ by the European Club Association, the reforms to the UEFA Women’s Champions League sees the tournament take...