EveryMatrix: Bridging the knowledge gap between esports and sports betting
Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
Earmarked as an ‘extraordinary moment of history’ by the European Club Association, the reforms to the UEFA Women’s Champions League sees the tournament take...
Real Betis: Embracing data to inform strategic decision making
Over the course of 2020/21, Real Betis has been using Stats Perform’s ProVision platform to support its performance analysis and scouting operations. The club’s...
Tony Cairoli: Red Bull docu-series is ‘crucial’ to expansion of motocross
With the popularity of Formula One’s ‘Drive to Survive’, in its wake, the Red Bull racing team announced the launch of its own documentary...
Fitzboydon: European Super League could open up a ‘football civil war’
The formation of the new European Super League (ESL) could provoke a ‘football civil war’, with UEFA no longer holding a ‘monopoly’ on the...
How will the European Super League affect sponsors and rights-holders?
Alliances between top European clubs and sponsoring brands could be ‘seen as even more of a premium’ following the formation of the European Super...
SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...
‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...