Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

UEFA calls stakeholders meeting to discuss Champions League overhaul

European stakeholders are set to meet later today to discuss revamping the current format of the UEFA Champions League, according to the PA news...

Amazon dives into Swimming Australia live programming

Amazon has penned a two-year deal with Swimming Australia, locking down the rights to its first live Australian sports event.Under the terms of the...

Matt Marcou: How Madden NFL is bridging the gap between virtual...

With the Super Bowl LV days away, many NFL fans will still be sitting at home twiddling their thumbs in the run up to...

Tokyo Olympic playbook discourages ‘singing and chanting’ at 2021 Games

Singing and chanting will not be advised at the rescheduled 2020 Tokyo Olympic and Paralympic Games to prevent the spread of COVID-19 among athletes,...

La Liga makes second tier SmartBank free to air in UK...

The La Liga SmartBank can now be streamed for free in the UK and Ireland via the LiveScore app, after the global sports results...

CVC makes significant ‘$300m’ investment in global volleyball

Private equity firm CVC Capital Partners has invested a reported $300 million in the International Volleyball Federation (FIVB).CVC and the global governing body will...

How Verizon is creating a blueprint for ‘stadiums of the future’...

Verizon is hoping to make this year’s 2021 Super Bowl LV into a game like no other by bringing 5G to the Raymond James...

Mercuryo and Swansea City link up an ‘important step’ for international...

Welsh club Swansea City has become the latest professional football team to sign a sponsorship agreement with a fintech firm, as the global cryptocurrency...

Swansea City makes cryptocurrency debut with Mercuryo deal

Swansea City has joined a range of other global football clubs in entering the cryptocurrency trade, having signed a deal with fintech company Mercuryo.Under...

Indian horse racing industry booms despite COVID-19 pandemic

It has been well publicised that the UK’s horse racing industry has been hard hit by the COVID-19 pandemic, but in India, this hasn’t...