Naomi Osaka invests in NWSL club North Carolina Courage
Three-time Grand Slam champion Naomi Osaka has acquired a stake in National Women’s Soccer League (NWSL) team North Carolina Courage.Through the investment, the 23-year-old...
How the COVID-19 crisis unlocked a gap in the market for...
Whilst many live sports have ground to a halt and are still firefighting the financial effects of the COVID-19 pandemic, fantasy sports in India...
Portuguese governing bodies agree to centralise Primeira Liga rights model
The Liga Portugal (LP) and the Portuguese Football Federation (FPF) have signed an agreement to centralise the broadcast rights to the Primeira Liga from...
UEFA stands by multi-city Euro 2020 format
UEFA has opted to stick with the original multi-city format for the delayed 2020 European Championships after meeting yesterday with host associations.The tournament will...
SBC Digital – India: How is influencer marketing growing the Indian...
The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...
Barcelona takes Football Money League top spot despite COVID-19 woes
FC Barcelona topped Deloitte’s Football Money League for the first time after the professional services firm released the 24th edition of revenue rankings.It has...
PM likely to pledge support to gambling shirt sponsorship ban
Prime Minister Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football, according to a report by The Daily Telegraph.Citing...
McGregor dominates social rankings despite first career KO
Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports.Although the...
The Premier League’s most obscure partnerships of 2020/21
From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...
Jenson Button launches Extreme E team ahead of inaugural season
Former Formula One champion, Jenson Button, will compete in the upcoming Extreme E racing series for his newly launched team.The 41-year-old’s JBXE becomes the...