UEFA designates Qatar Airways as Euro 2020 latest sponsor

UEFA has selected Qatar Airways as the official airline sponsor of this summer’s delayed 2020 European Championships.

Under the terms of the agreement, Qatar Airways will have a presence across the tournament’s digital platforms and at stadiums which will host all 51 matches during the competition, which runs from 11 June to 11 July.

In addition, the airline will serve the 12 host cities directly or via their individual airline partners.

“Qatar Airways is delighted to partner with Uefa to connect players and officials across the globe through our world class service,” remarked Akbar Al Baker, Chief Executive of Qatar Airways. “Furthermore, this alliance illustrates our commitment to Europe, and accentuates our growing sporting partnership portfolio.”

There had been calls for UEFA to choose a single country to host the tournament amid travel restrictions and COVID-19 worries, with the UK offering to solely stage the competition. However, UEFA President, Aleksander Ceferin, announced earlier in January that it would be standing by the original multi-city format.

The football governing body, which appointed the CAA Eleven agency to manage the sale of these rights, has split sponsors for the rescheduled tournament into two categories: national team official sponsors and Euro 2020 official sponsors.

Qatar Airways has been assigned to the later category, along with Coca Cola, Heineken, Takeaway.com, TikTok and Vivo. Meanwhile, Alipay, Booking.com, FedEx, Hisense, Socar and Volkswagen have all been designated as national team sponsors.

The Doha-based carrier expands its already extensive sports sponsorship portfolio, which includes European heavyweight clubs such as Paris Saint-Germain, Bayern Munich and AS Roma.