Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Football’s Festive Featurettes: A Welsh love story ‘Actually’

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Football’s Festive Featurettes: Rangers wishing for Ibrox return at Christmas

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Football’s Festive Featurettes: A Celtic Christmas carol

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Football’s Festive Featurettes: Brighton brings Christmas dreams to life

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

In-game betting will drive deeper engagement with US sports fans, says...

In-game betting makes up a large part of the experience of watching and enjoying sports for fans, particularly in the current climate, and the...

DCMS to probe sports relationship and dependency with betting

UK betting and sports stakeholders have been put on notice, as Oliver Dowden, Secretary of State for Digital, Culture, Media and Sport (DCMS) confirmed...

Football’s Festive Featurettes: Ferocious Wolves and cuddly bears

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Beyond Sport Global Awards winners dedicate resources to gender equality in...

Beyond Sport Global has announced the winners of its ‘2020 Sport for Gender Equality Collective Impact Award’, selecting four initiatives that will each receive...

Football’s Festive Featurettes: Liverpool’s ‘Blood red’ Christmas

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

BOSA – Digital: Betting partnerships allow sports teams to compete with...

Sports betting and content creation often go hand-in-hand when intertwined in conversation, with the two developing a mutually beneficial relationship in recent years.Speaking at...