Sideline Moves: Luke Littler signs largest-ever darts agreement
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Why Bare Knuckle Boxing is the fastest-growing combat sport
The UFC was underestimated for years before exploding into the mainstream, and bare knuckle boxing (BKB) is now following that same underdog trajectory, with...
Partnership playbook: Kalshi, Pegasus Airlines, BEYOND Developments and Hitachi
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
The Olympics clock is ticking toward irrelevance
The Enhanced Games is changing the rules of sport and the Olympics only have Los Angeles 2028 to show they can still compete.It has...
Sideline Moves: Chelsea to name new head coach after Maresca
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
How Soapbox delivered compelling sports stories with Joshua and Littler
From Luke Littler to Anthony Joshua, Soapbox have worked alongside some of the UK’s most prominent sporting stars and rights holders, who continue to...
Reflo’s Rory MacFadyen: Sustainability isn’t just a side salad
Rory MacFadyen explains how his company Reflo is driving real sustainability, expanding across sports and building credibility with partners such as Harry Kane.Sustainability has...
885 Capital: Baller League and the future of sports investing
Alex Rotter and Martijn Bakx of 885 Capital discuss how new sports formats for younger audiences are influencing investment strategies. New sports formats aimed at...
Q&A: England Athletics’ CEO on the commercial balancing act
England Athletics' CEO Chris Jones sets out how the governing body is redefining value, resilience and relevance in a changing sports economyAthletics is one...
Q&A: James Flude on MatchWornShirt and the future of collectibles
James Flude discusses how MatchWornShirt is turning matchday moments into global collectibles and why a new generation of fans is engaging with memorabilia like...