Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Wolves announces £21.6 million profits in Premier League return 

Wolverhampton Wanderers revealed a profit of £21.6 million for the 2018/19 season, over three times more than 2017/18’s £55.2 million loss.The figures show increased...

Expert Opinion: How will Man City’s ban impact sponsorships?

UEFA’s landmark decision to sanction Manchester City with a two year suspension, following financial fair-play (FFP) breaches sent shockwaves through football.If upheld, the sanction...

Philadelphia Union’s stadium to be renamed Subaru Park

MLS side Philadelphia Union and Subaru has reached a monumental agreement allowing the clubs stadium to be renamed Subaru Park.The name rights partnership is...

Racing Point replaces SportPesa with BWT

Formula One side Racing Point has replaced betting firm SportPesa with BWT as its new title sponsor.Racing Point had initially signed a multi-year deal...

England Rugby soars with Red Bull Partnership

England Rugby has announced the signing of a multi-year partnership that will see Red Bull become its official energy drink partner.The partnership applies to...

Müller delighted with new British Athletics sponsorship

Dairy product giants Müller has announced an extension with British Athletics, continuing the duo’s partnership through to 2022.As part of the new deal, Müller...

Juventus signs decade long partnership with Allianz

Juventus has extended its partnership with Allianz in a 10 year deal worth just over £85 million (€103.1 million).According to a statement issued by...

Everton joins the TikTok revolution

Furthering football's continuing social media expansion, Everton FC has launched an official channel on the short-form mobile video app TikTok.In a statement released by...

FIFA to launch £12 million player salary protection fund

FIFA has announced plans to launch The FIFA Fund for Football Players (FIFA FFP) a new platform designed for players who suffer from unpaid...

The esports report – FIFA’s the word for Serie A and...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at Italy’s...