Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

UEFA warns against multi-club ownership as Qatar eyes Manchester United bid

UEFA has issued a warning over multi-club ownership models being a potential threat to the integrity of European football.Fairness within the transfer market was...

Insider Sport’s Transfer Market: AC Milan’s Giorgetti to boost relations at...

In a week that saw plenty of shuffling across the sports business industry, Lorenzo Giorgetti is appointed to develop long-term relations at F1’s Ferrari,...

LaLiga slams Super League proposal as ‘economic vacuum for domestic sides’

LaLiga has again condemned plans for a European Super League (ESL), citing what would be a ‘direct threat’ to the national football championships.This week,...

‘European football could collapse’: A22 re-proposes Super League but LaLiga not...

The European Super League (ESL) could contain as many as 60 to 80 teams within a multidivisional format, A22 Sports Management's Chief Executive, Bernd...

Lord David Lipsey: Taking greyhound racing to the front pages of...

Lord David Lipsey, Chair of Premier Greyhound Racing, discussed with Insider Sport the changing commercial landscape in greyhound racing in terms of media rights,...

Insider Sport’s Transfer Market: French Rugby President reacts to corruption scandal...

Although a quieter week for new roles in the industry, the French Rugby Federation (FFR) President’s leadership comes to an premature end, Keegan Pierce...

Villa fan group recognises ‘commercial reality’ of BK8 deal but notes...

Aston Villa supporters’ groups have confirmed on social media that the Premier League club is likely moving forward with its partnership with BK8.There had...

Bookies Corner: Hope for the Hammers among European ‘sleeping giants’

Over a month later, the World Cup is long gone and punters' attention is turning back to the domestic and European football schedule, but...

Insider Sport’s Transfer Market: AC Milan opens ‘new horizons’ and Norman...

With plenty of appointments in the industry this week, AC Milan brings in a ‘most accomplished exec’ to the Board, Florida Panthers adds to...

The World Cup hat trick – marketing, engagement and product power

Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...