Tally Technology: How to create lasting and valuable fan relationships
Juli Ferré Nadal of Tally Technology writes for Insider Sport on how sports rights holders can embrace a new breed of activation platforms to...
Transgender women banned from competing in World Athletics
President of World Athletics, Lord Sebastian Coe, has confirmed the athletics governing body has banned transgender women from competing in women’s international events. From 31...
Building on World Cup momentum – Harris County Houston Sports Authority’s...
The dust has well and truly settled on a successful World Cup in Qatar, attention slowly turns to the 2026 tournament in North America. With...
Argentina gives free access to nation’s friendlies in March
The government of Argentina has published an official decree allowing for the free-of-charge broadcasting of all friendlies of the men’s national football team. A newly...
OlyBet announces official sponsorship deal with EuroLeague Basketball
OlyBet has announced that it is now an official partner of the major Turkish Airlines EuroLeague Final Four event.An official sponsor of the competition...
FIFA’s plans for tournament expansion met with backlash
FIFA has been criticised over plans for the expansion of the international and club World Cups, following concerns over an already congested fixture list...
Embracing obstacle can unlock endless sponsorship possibilities for Modern Pentathlon
As Modern Pentathlon looks to evolve and engage new audiences, we spoke to The Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann....
PSG reportedly in the running to purchase Stade de France stadium
Ligue 1 champions Paris Saint-Germain are reportedly keen on moving across the French capital to the Stade de France after hitting a roadblock in...
Richard Masters affirms Premier League backing for Article 48
Speaking at the Financial Times’ Business of Football Summit, Richard Masters, has distanced the Premier League from potentially ending the 3pm blackout.His remarks fall...
Kash Shaikh, Baseball United: Serving the ‘forgotten nations’
Kash Shaikh, President, CEO and Chairman of Baseball United - the first-ever professional baseball league in the Middle East and South Asia - spoke...