International sports and events company IMG has signed a new partnership with the Confédération Africaine de Football (CAF) to distribute the exclusive media rights of CAF’s events between 2023 and 2025.
The deal includes more than 85 countries, excluding territories in the MENA region and Sub Saharan Africa.
As per the agreement, IMG will manage the broadcast deals of the next two Africa Cup of Nations (AFCON) editions – the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and the CAF Africa Cup of Nations Morocco 2025 – as well as the tournament’s qualifiers.
Robyn Cox, VP & Managing Director, Africa, for IMG’s media business, said: “The TotalEnergies Africa Cup of Nations is the biggest event on the African Continent and one of football’s most watched competitions.
“We’re looking forward to expanding our partnership with CAF to help unlock greater value from its media rights, grow the competition’s global audiences and enhance fans viewing experience.”
Some of the other CAF events whose media rights IMG will manage include the TotalEnergies Africa Women Cup of Nations 2024, the TotalEnergies CAF African Nations Championship, the men’s and women’s CAF Champions League, TotalEnergies CAF Confederation Cup 2023/24, CAF Africa Beach Soccer Cup of Nations 2024, and the Futsal Africa Cup of Nations 2024.
The new agreement succeeds the initial partnership between both parties which brokered in October, which saw IMG become the global sponsorship agency of CAF until 2025.
At the time of the signing, Adolfo Bara, Senior Vice-President and Managing Director of Football Events at IMG, commented: “We look forward to building on that incredible momentum by leveraging IMG’s extensive global sales network and regional expertise, to develop more strategic sponsorship opportunities for the next generation of African football.”
