NFL sponsorship spending continues to rise
Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...
The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...
NHL elevates fan experience with NextVR partnership
The National Hockey League (NHL) has partnered with NextVR to enhance its fan viewing experience, with virtual reality.
In association with Disney Streaming Services,...
SG Digital’s Benjie Cherniak sizes up Sunday’s Big Game
The opening month of 2019 is coming to an end, and as January migrates to February, Americans eagerly await the biggest sporting spectacle of...
ESPN enhances NCAA baseball coverage
More than 800 NCAA baseball games are set to be broadcast in on ESPN networks as part of the network’s expansive coverage for the...
Visa strengthens partnership with the NFL
Visa has extended its partnership with the National Football League (NFL) remaining as the league's Official Payment Services Technology Partner through to the 2025...
AGA: Sports betting legalisation will help promote integrity
American Gaming Association’s senior vice president of public affairs, Sara Slane, has responded to comments made by NCAA President Mark Emmert, stating that legislation...
FloSports strengthens football coverage with concacaf sponsorship deal
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has teamed up with FloSports as part of a four year agreement.
The...
Tampa Bay Rays to go cash-free at Tropicana Field
The Tampa Bay Rays has confirmed that Tropicana Field will become the first cash–free sports venue in North America.
in collaboration with hospitality partner Levy...
Americans expected to wager $6bn on Super Bowl game, predicts AGA
Recently appointed President and CEO of the American Gaming Association (AGA), Bill Miller, has embraced greater freedoms to legally wager bets on sporting events...