PFL and BKB deals show combat sports’ commercial evolution
Partnerships with FanDuel and talkSPORT highlight betting and media as core revenue driversTwo of combat sports’ fastest-developing organisations, Professional Fighters League (PFL) and BKB...
Falling Premier League views cast shadow over record TV deal
The Premier League’s domestic broadcasting future may be locked in until 2029, but new viewership figures suggest a more immediate concern for its current...
MLB invests in Jomboy Media to grow digital reach
Partnership aims to expand fan engagement and monetise original content across key eventsMajor League Baseball (MLB) has announced a strategic partnership with Jomboy Media,...
Butler part of US consortium to acquire Textor’s stake in Crystal...
NBA star Jimmy Butler is part of a consortium expected to make a £200m offer for a 45% acquisition of Premier League club Crystal...
Formula 1 confirms 2026 calendar with 24 races worldwide
Madrid joins as a new host, while Imola is removed and F1 aims for regional balance and operational efficiencyFormula 1 and the Fédération Internationale...
Netflix secures Canelo vs. Crawford broadcast in a blow to DAZN
The confirmed superfight between Canelo Alvarez and Terence Crawford set to take place on September 13 will be streamed globally on Netflix. The boxing bout...
Europe shrugs as South America embraces FIFA Club World Cup
FIFA’s Club World Cup may not be garnering as much attention in Europe as the governing body may have hoped, but it’s certainly acting...
TNT Sports posts over 1 million viewers for historic French Open...
The 2025 French Open final between winner Carlos Alcaraz and Jannik Sinner attracted a record UK viewership on TNT Sports. The five-and-a-half hour grand slam...
Soft2Bet signs title deal with Danish football divisions
New league names confirmed in two-season sponsorship agreementSoft2Bet has signed a two-season sponsorship agreement with the Danish Divisionsforeningen, becoming the new title sponsor of...
Arsenal Women take commercial game to new heights at Emirates
Arsenal Women is set to build on its commercial momentum by playing at Emirates Stadium for all its Women’s Super League (WSL) home matches...