Barcelona S.C. scores big with 1xBet sponsorship
Barcelona S.C., one of Ecuador’s largest football clubs, has announced online gambling company 1xBet as its main sponsor in a deal that runs through...
Crypto promotion at the heart of ATP Tour – Bitpanda deal
The ATP Tour has added a new sponsoring partner for the 2025 season in the form of European crypto company Bitpanda. Bitpanda will become an...
Modrić gains ownership status at Swansea City
Croatian football legend Luka Modrić is now a minority owner of English Football League (EFL) club Swansea City. Modrić has become a co-owner and investor...
Manchester United reshuffles leadership with Blanc’s role change
Manchester United has revealed that Jean-Claude Blanc has stepped down from his role as Director but will still play an active role at the...
F1 agrees latest sponsorship deal with Barilla Group
Formula One (F1) has confirmed that its latest sponsorship partner Barilla Group has signed a multi-year deal that will begin for this season. The pasta...
Palmeiras follows Europe’s lead and hits play on Roblox adventure
Brazil’s Palmeiras has become the first South American football club to enter the Roblox gaming universe.Through the launch of Palmeiras Bloxverse, the club aims...
Tottenham look to turn fortunes around with Venkatesham as new CEO
Tottenham Hotspur has confirmed the appointment of Vinai Venkatesham as the club’s new CEO. Venkatesham notably spent a stint as CEO of Spurs’ fiercest rivals...
PGA Tour aiming to take over reins of US Ryder Cup...
The PGA Tour’s commercial arm, PGA Tour Enterprises, is reportedly looking to invest and take over the US Ryder Cup team’s organisation. Reports surfaced this...
Birmingham City’s promotion story to feature on Amazon Prime
Birmingham City has become the latest English club to partner with Amazon Prime to produce a new behind-the-scenes documentary.Although the documentary is currently untitled,...
Atletico seals kit partner future with Nike for another decade
Atletico Madrid has confirmed it has renewed its kit sponsorship deal with Nike, which will see the agreement eclipse over 30 years of partnership. The...