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Bay and Iger reach deal for controlling stake in Angel City FC
BREAKING
Features
Time to read: 4 min
Bay and Iger reach deal for controlling stake in Angel City FC
July 18, 2024
IMG Arena takes charge of Cricket South Africa global data distribution
BREAKING
Africa
Time to read: 2 min
IMG Arena takes charge of Cricket South Africa global data distribution
July 18, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Jude Bellingham becomes the new face of EA Sports FC 25
July 18, 2024
Close-up of male hand holding tennis ball and racket. Professional tennis player starting set.
BREAKING
Europe
Time to read: 2 min
Sportradar to deploy AI for tennis players' protection
July 17, 2024
Premier League has to prove its virtues to avoid government regulation
BREAKING
Comment
Time to read: 4 min
King's Speech: Football regulation not forgotten by Labour govt
July 17, 2024
credit: Levy Merchandising
BREAKING
Football
Time to read: 2 min
Wolves enlists Neo to help drive FX payment awareness
July 17, 2024
Close-Up on Logo of Tottenham Hotspur Football Club on an official 2021 jersey on September 24, 2021.
BREAKING
Football
Time to read: 2 min
Spurs unleash the Kraken with new crypto sponsorship
July 17, 2024
“It’s much more than just playing video games” - capitalising on the rise of esports
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Fan Engagement
Time to read: 9 min
“It’s much more than just playing video games” - capitalising on the rise of esports
July 17, 2024
AFA
BREAKING
Asia
Time to read: 3 min
AFA pens betting deal in latest international expansion effort
July 17, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives & events
July 17, 2024
Silhouette of a man walking throught the stadium entrance.
BREAKING
Features
Time to read: 5 min
Matchday Programme: Dean Akinjobi - The five pillars of Kobe Bryant’s winning mentality
July 17, 2024
Backshot of a gamer celebrating.
BREAKING
Esports
Time to read: 2 min
Dafabet eyes up skyrocketing esports industry with Oddin.gg
July 16, 2024
credit: Canyon Bicycles
BREAKING
Cycling
Time to read: 2 min
LeBron James and Canyon launch new bike riding initiative 
July 16, 2024
F1 World Championship. Belgian Grand Prix. Stefano Domenicali, Mohammed Ben Sulayem, Markus Duesmann and Oliver Hoffmann, reveal Audi’s liveried showcar.
BREAKING
Latest News
Time to read: 2 min
Audi announces bp as first partner ahead of 2026 F1 debut
July 16, 2024
BREAKING
Football
Time to read: 2 min
EFL looking for broadcast partners for intended documentary series
July 16, 2024
am Behar (left) and Dan Towse (Director of Brands) and the Spurs shirt.
BREAKING
Features
Time to read: 5 min
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’ in UK betting
July 16, 2024
Southampton
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Europe
Time to read: 3 min
Southampton marks Premier League return with crypto casino partner
July 16, 2024
AFA
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Asia
Time to read: 3 min
AFA taps IMG for APAC sponsorships post Copa America triumph
July 15, 2024
Computer mouse on KSA flag.
BREAKING
Esports
Time to read: 3 min
IOC leverages Saudi expertise for Olympic Esports Games
July 15, 2024
UEFA Euro 2024
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Comment
Time to read: 5 min
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed by stadium trouble
July 15, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
La Liga fans to gain exclusive benefits with Uber Eats partnership
July 15, 2024
Rodri Hernandez celebrates after winning the UEFA Champions League 22-23 final match between FC Internazionale and Manchester City FC at Atatuerk Olympic Stadium on June 10, 2023 in Istanbul, Turkey.
BREAKING
Football
Time to read: 2 min
Man City links Bologna to Manchester with C.P. Company deal
July 15, 2024
Bookies expecting to fork out heavy sums if England claim Euro 2024 crown
BREAKING
Comment
Time to read: 3 min
Bookies expecting to fork out heavy sums if England claim Euro 2024 crown
July 12, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026