Saudi looks to T20 cricket as part of latest SURJ investment
SURJ Sports Investment, the investment arm of the Saudi Public Investment Fund (PIF), has signalled interest in investing in a new T20 cricket league. According...
Six Nations Rugby remains free-to-air amid commercial challenges
Six Nations Rugby will remain free-to-air after an “increased commitment” from the BBC and ITV.As part of a new four-year partnership, both broadcasters will...
IOC and NBC agree ‘groundbreaking’ $3bn deal for 2036 Olympics
The International Olympic Committee (IOC) is expanding its ventures into the world of digital media with a new three-year partnership with NBC-owner Comcast. The ‘groundbreaking’...
IMG secures 2026 FIFA World Cup rights for flights and cruises
Sport 24, the sports broadcast channel for in-flight and cruise ships companies, has secured broadcast rights for the 2026 FIFA World Cup. IMG, the production...
LIV Golf ramps up free coverage and global expansion with DAZN
LIV Golf’s free-to-air coverage will expand to more than 200 markets following a multi-year agreement with DAZN.Just weeks after the golf league announced free-to-air...
UEFA and Relevent team up for ‘next-level’ commercial strategy
UEFA has granted Relevent a global mandate to market, sell and manage the commercial rights for all its men's club competitions.Starting from the 2027/28...
UFL sets sights on football innovation with new tech division
The United Football League (UFL), an American football minor league, has launched FAST, a technology-focused innovation division.The new Texas-based division will work with both...
MPs debate: Could football “do without” gambling?
Football could “do without” gambling, said Lord Dominic Hubbard, 6th Baron Addington, as he proposed four amendments to the Football Governance Bill.The Liberal Democrat,...
Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
Liverpool FC looks to build upon last season’s commercial success as it inks a new partnership with Visit Maldives.The agreement encompasses both the men’s...
V’landys: “That is definitely an option” as NRL eyes media shift
Streamers could gain more control over media rights, as recent comments from around both the NRL and Premier League suggest a move away from...