Rio Ferdinand, alongside several former professional football players, is helping to launch a new multi-million pound arena in association with Ballerz.
Launched by Roberto Carlos, Mark Noble and Bobby Zamora, as well as property frontman Nick Weir, the Ballerz dome arena will be the first acclaimed football-focused entertainment social space.
The 30,000 square-foot Ballerz arena is located at Landsec’s Bluewater Shopping Centre in Kent, with £3m investment in the Ballerz concept and fit-out, with exclusive tech developed to create the immersive experience.
Ferdinand stated: “Ballerz brings the thrill of the game to life. It’s designed to provide entertainment in a competitive space and to inspire the next football generation to have fun, get active and enjoy developing their skills.”
The 500-capacity all-weather dome also features an interactive skillzone and 5G pitch with stadium-style seating, players’ tunnel, pro changing rooms, and real-time pitch technology with big screen action replays on the sidelines.
It will also be home to the Ballerz Cafe and Players’ Lounge, which will offer a full menu of light bites, mains, cocktails and drinks. The venue has been designed to host evening entertainment and corporate events too.
Ballerz is expecting to attract 250,000 visitors in its first 12 months, creating 50 new jobs for the launch in May, including food and beverage, football coaching, tech and events staff.
Ballerz Co-Founder, Weir, added: “We’ve brought together a passion for the game and teamed it with a premier all-day entertainment venue and the latest technology – to create a new concept for both kids and adults.
“There’s been a significant move towards competitive socialising in the hospitality industry – yet there remains a gap in the market when it comes to football. The trend is expected to grow further over the next five years, and we have plans to expand the Ballerz brand to other areas of the UK and internationally.”
