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Betano
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Fan Engagement
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Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
February 27, 2024
Esports chair in front of computer
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Esports
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Shikenso & Challengermode unveil keys for brands in esports
February 27, 2024
Male judge banging hammer.
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Latest News
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NCAA faces upheaval as court clears athletes for NIL deals
February 26, 2024
John Hanlon posing for a picture to celebrate new deal with BoyleSports
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Europe
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BoyleSports maintains racing momentum with John Hanlon deal
February 26, 2024
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Features & Analysis
Time to read: 2 min
Everton 10 point deduction reduced to six after successful appeal
February 26, 2024
New Jersey Devils Jersey
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Latest News
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NJ Devils & RWJBarnabas Health initiate jersey patch deal
February 26, 2024
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Esports
Time to read: 3 min
Bundesliga & Sportradar aim for further innovation until 2032
February 26, 2024
Wimbledon and IBM partner on AI tools for fans
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Latest News
Time to read: 3 min
Emirates serves up ace partnership with Wimbledon
February 26, 2024
Independent Football Regulator
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Europe
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MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
February 26, 2024
MLS
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Europe
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MLS signs up Sportec Solutions as VAR tech provider
February 23, 2024
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Fan Engagement
Time to read: 2 min
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
February 23, 2024
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Basketball
Time to read: 4 min
Consumer interest in women’s sports driving sponsorship to new heights
February 23, 2024
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Fan Engagement
Time to read: 3 min
DFL abandons €1bn Bundesliga investment amid fan backlash
February 23, 2024
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Horse Racing
Time to read: 3 min
Hilton to continue to support McLaren drivers in partnership extension
February 23, 2024
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Football
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UEFA Champions League lands on New World TV for sub-Saharan Africans
February 22, 2024
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Latest News
Time to read: 2 min
Infinite Athlete & Gemini Sports unite to develop new AI sports platform
February 22, 2024
The esports report image.
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Esports
Time to read: 4 min
The esports report - H3CZ and Scump sue Activision Blizzard for $680m over 'CoD League monopoly'
February 22, 2024
Brazil sports stakeholders await executive signature of Betting Bill
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Features
Time to read: 6 min
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing ecosystem
February 22, 2024
The trilogy statue in front of Old Trafford.
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Europe
Time to read: 5 min
Ratcliffe's vision for Manchester United's revival
February 22, 2024
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Integrity
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James Blake charged by ITIA over breaching betting sponsorship rules
February 22, 2024
Oddschecker rebrands to Fair Play Sports Media
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Europe
Time to read: 3 min
Better Collective expects 2024 revenue growth of up to 29%
February 22, 2024
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track
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Data
Time to read: 4 min
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track
February 21, 2024
Rugby player in the NRL passing the ball out after a scrum.
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Data
Time to read: 4 min
NRL dominates 2023 with record revenue and viewership
February 21, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026