TeamGB Paralympic team receives new backing from NatWest
UK bank NatWest has extended its partnership agreement with TeamGB by becoming the official banking partner of ParalympicsGB. The Great Britain Paralympics team will receive...
Jesper Svensson, Betsson CEO: betting industry still contributes a lot to...
The old adage that ‘as one door closes another one opens’ has never been as relevant for marketers of a global sports betting sector,...
ITF confirms Stake’s presence at Davis Cup until 2026
The International Tennis Federation (ITF) has extended its Davis Cup sponsorship agreement with online sportsbook and casino Stake.Under this agreement, Stake will remain the...
Dimitar Berbatov named LiveScore European Ambassador
Former Bulgarian striker Dimitar Berbatov has become the new European brand Ambassador of LiveScore in a new extension to a pre-existing partnership. The ex-Premier League...
NFL reportedly set to go down under with matches in Melbourne
Melbourne, Australia is reportedly set to host multiple NFL matches from 2026 at the Melbourne Cricket Ground (MCG).According to the Herald Sun, Melbourne will...
FFR engages fans amid Six Nations with MatchWornShirt partnership
The French Rugby Federation (FFR) has entered into a partnership with MatchWornShirt, a company that allows fans to own match-worn and autographed kits. As part...
ESPN opts to renew Atlantic Coast Conference media deal
The Atlantic Coast Conference’s (ACC) long-running partnership with ESPN has been extended, cementing the outlet’s standing as a major broadcaster of college athletics.ESPN opted...
Racing TV and Sky Business deal provides “great opportunity” for hospitality
Racecourse Media Group, the parent company of Racing TV, has renewed its partnership with Sky Business.Under the agreement, Sky Business will remain the exclusive...
AC Milan extends Bitpanda deal to shirt sponsorship agreement
Serie A’s AC Milan has extended its partnership with cryptocurrency company Bitpanda which will see the latter become a shirt sponsor for the Italian...
FFR seeks exposure with first betting sponsor Betclic
The Fédération Française de Rugby (FFR) has named Betclic as its official sportsbook sponsor - the organisation’s first-ever sports betting partner.Running until 2028, the...