LIV Golf up its social media game with Rick Shiels partnership
Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...
MLS moves production hub to WWE HQ’s new media centre
Major League Soccer (MLS) has announced it will be moving its broadcast studio to WWE Headquarters as part of a new direction to help...
IRPF tax guidelines clarify rules on online gambling winnings in Brazil
The Federal Revenue Service of Brazil (Receita Federal) has implemented new Personal Income Tax (IRPF) guidelines to regulate the taxation of winnings from online...
UFC’s du Plessis signs with Betway to inspire African talent
UFC middleweight champion Dricus du Plessis has partnered with sportsbook Betway as its newest ambassador.The partnership has a focus on Betway’s African operations. Hailing...
Manchester United gets govt backing for stadium revamp
Though the club’s on-pitch performance has left a lot to be desired this season, Manchester United has received some welcome from the UK government.Regeneration...
LeBron James invests in E1 by launching new team
NBA superstar LeBron James has joined the E1 World Championship by launching the new AlUla Team. He will join as the latest investor in the...
DAZN losses widened in 2023 but firm remains confident in profitability
Despite signing a plethora of prominent new media rights deals over the past two years, DAZN remains a loss making enterprise according to its...
Six Nations taps Monopoly Go! to enhance digital fan engagement
Six Nations Rugby has named Scopely’s ‘Monopoly Go!’ as its first-ever mobile gaming partner.The agreement aims to ‘enhance the fan experience’ by offering both...
Manchester City launches fan vote for 2026/27 third kit
Manchester City, alongside its kit supplying partner Puma, have launched a global fan vote to decide the club’s third kit for the 2026/27 season. The...
SFL bags hat-trick of partnerships including Super League title deal
The Swiss Football League (SFL) has named online retailer Brack as the title sponsor of the Super League and signed two more sponsorship agreements.Following...