British basketball hangs in balance after Super League Basketball loses rights
In a stunning turn of events, the British Basketball Federation (BBF) has handed the licence rights for its top-flight league to EuroLeague CEO Marshall...
Chelsea FC taps into digital assets for LatAm fans with Roobet
Chelsea FC has named Roobet as its official regional betting partner for Latin America and Canada. Aiming to enhance user experience through promotional content and...
Home Nations football associations renew EE partnerships
The governing bodies of English, Scottish, Welsh and Northern Irish football have renewed each country’s national teams’ partnership with telecommunications firm EE.England’s Football Association...
West Ham Utd & Trainline partner to offer fans discounted travel
West Ham United has formed a partnership with Trainline to offer fans of the club discounts on train tickets for select Premier League and...
Racing Club extends Betsson sponsorship to front of shirt status
Argentine football club Racing Club has extended its partnership with sports betting operator Betsson after a successful near two-year partnership. Having previously donned the back...
TNT Sports to further solidify UK media podium spot via Eurosport...
TNT Sports is set to add several major tournaments to its broadcasting portfolio in the UK and Ireland at the end of February by...
WPLL expands board as women’s game continues to grow
Women’s Professional Leagues Limited (WPLL), which oversees the top two tiers of women's professional football in England, has announced two new board appointments as...
Mason Mount and Diogo Jota back APEX’s Baller League investment
Sports investment company APEX has been backed by fresh capital from Premier League footballers Mason Mount and Diogo Jota for a new strategic investment...
Lord’s Cricket Ground welcomes Barclays as principal partner
Marylebone Cricket Club (MCC), the owner of Lord’s Cricket Ground, has named Barclays as its principal partner. As part of the agreement, the media centre...
LIV Golf’s Majesticks GC brings Castore onboard as apparel partner
Sportswear brand Castore has become the official worldwide apparel partner of the LIV Golf team Majesticks GC and will manufacture golf apparel for the...