Tristan Thompson combines sports and crypto as Sportsbet.io ambassador
NBA player Tristan Thompson has combined his love for sports and cryptocurrency by becoming a brand ambassador for crypto betting platform Sportsbet.io.As part of...
Josh ‘Rocky’ Rock joins Target Darts’ extensive roster
Darts manufacturer Target Darts has announced the signing of world number 16 Josh ‘Rocky’ Rock to its roster in a multi-year deal. Rock joins an...
Manchester United sponsor fights health injustice with logo swap
Manchester United’s sponsor, Snapdragon, has donated kit space for one match each of the men’s and women’s teams to (RED), a charity tackling AIDS,...
Matchday Programme: James Voisey – Keane’s selflessness remains a lesson
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Live sports contributes to record new subscribers on Netflix
Netflix has announced the results of its Q4, revealing it has recorded the most new subscribers from a quarter in the company’s history. The 19...
HyFlyers GC secures Primo as official apparel sponsor
HyFlyers GC, the LIV Golf team led by Phil Mickelson, has announced a partnership with Primo, a brand specialising in golf apparel.Under the partnership,...
Boca Juniors and Betsson strengthen partnership in Latin America
Argentine football club Boca Juniors has extended its partnership with Swedish sportsbook Betsson Group until the 2028 season. As part of the renewal, Betsson will...
Belgium’s betting loopholes offer a glimpse into Premier League’s future
Clubs in Belgium’s top-flight football league, the Juniper Pro League, have found ways around a new law restricting betting brands as primary sponsors.The Kansspelcommissie...
La Liga and CoinW to “revolutionise fan engagement” with Web3
La Liga has confirmed that cryptocurrency exchange CoinW has become the league’s official regional crypto exchange partner with a series of activations to follow. As...
Bundesliga lands on Roblox to boost Gen Z fan engagement
The German Football League (DFL) has confirmed that the Bundesliga will enter the Roblox virtual world across the winter campaign. Working alongside the international gaming...