Manchester City fans able to design 2026/27 third kit using Puma...

Manchester City fans will be able to design the club’s official third kit for the 2026/27 season due to a new innovative AI platform...

Sportradar prepares for Brazil betting market launch with new São Paulo...

Sports tech company Sportradar has opened a new office in São Paulo, Brazil ahead of the market launch of the country’s online betting market...

ARC working on ‘getting racing as a betting product right’

Horse racing’s relationship with betting is hardly unfamiliar territory to those involved in either industry, but it has faced increasing pressure over recent years.Until...

Fitzdares unveils new Chester club and Royal Windsor sponsor expansion

Fitzdares, an online and retail bookmaker with a brand built around a luxury experience, has announced another expansion of its hospitality efforts.The London-headquartered company...

FIBA reports 76% growth in viewership of 3×3 basketball

The International Basketball Federation (FIBA) maintains confidence in the long-term sustainability of its 3x3 World Tour competition.Launched in 2012, the 3x3 World Tour has...

1/ST Content signs LatAm racing distribution deal with major media outlet

American Racing Channel (ARC), a key media rights holder in Latin American horse racing, has signed a deal to deliver its content to major...

Legal insider says football regulation will have no impact on England’s...

The prospect of government mandated regulation of football has been generally welcomed by a broad section of the English fanbase, many of whom have...

Newcastle Utd and InPost partnership extension focuses on e-commerce

Newcastle United has extended its partnership with parcel delivery service InPost following a successful first 12 months. The extended partnership will now see both parties...

DAZN’s football remit widens again with 2025 Club World Cup

FIFA has named DAZN the exclusive broadcaster of the 2025 FIFA Club World Cup in yet another major expansion of the OTT sports streaming...

Racing reports a £3bn affordability checks black hole

UK racing has demanded urgent action on affordability checks after revealing a “£3bn deficit in online betting turnover on horse racing”.The sport faces a...