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Behind the Badge
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SBC Media provides unique insight into sports sponsorship with ‘Behind The Badge’ podcast
November 7, 2023
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Features
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Eddie Lewis: David Beckham’s arrival brought seismic shift to MLS 
November 7, 2023
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Football
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Report: BBC to retain Match of the Day rights beating out ITV
November 7, 2023
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Golf
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PGA Tour cuts potential investors list to only five 
November 7, 2023
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Fan Engagement
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49ers sign Foliatti Casino as partner to strengthen the club's presence in Mexico
November 6, 2023
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Latest News
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ITF signs Iberdrola as official energy partner of the Billie Jean King Cup 
November 6, 2023
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iGamingDaily
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iGamingDaily: a short history of fantasy sports with Rick Wolf
November 6, 2023
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Europe
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Reports: Saudi Arabia exploring purchase of two key tennis tournaments
November 6, 2023
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Horse Racing
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UK racing launches petition to voice concerns over new affordability checks
November 6, 2023
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Features & Analysis
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Manchester United infrastructure set for investment following Jim Ratcliffe deal 
November 3, 2023
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Latest News
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ESPN announces launch of ESPN BET with Penn Ent.
November 3, 2023
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Latest News
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Sky Sports secure rights for 2025 British & Irish Lions tour
November 3, 2023
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Europe
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OKTAGON, CEO, Pavol Neruda: becoming the Champions League of European MMA 
November 3, 2023
People playing on PC
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Esports
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ESI London 2023: Esports venues and their role in UK society
November 3, 2023
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Fan Engagement
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IMG selected by Club América to strengthen the club’s visibility in the US
November 2, 2023
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Esports
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The esports report - Unpacking what’s next for EA and football simulators
November 2, 2023
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Football
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Bournemouth owner eyes Hibernian addition to growing sports portfolio
November 2, 2023
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Boxing
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Why 'it's time' for LatAm betting operators to embrace UFC
November 2, 2023
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Latest News
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NBA signs Kim Kardashian’s SKIMS as underwear partner 
November 1, 2023
Stake.com and Lucky Block ink MMA deals in latest sports marketing push
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Fan Engagement
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UFC's Sean O'Malley to star in PrizePicks' latest DFS launch
November 1, 2023
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Latest News
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TNT Sports enters virtual reality world in new Cosm deal
November 1, 2023
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Football
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Crystal Palace to launch unique watches via About Vintage
November 1, 2023
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Golf
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PGA temporarily suspends India and Staiano over wagering breaches 
November 1, 2023
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026