The Premier League’s Crystal Palace has expanded its sponsorship portfolio, signing a deal with energy drink brand Grilla.
The London club has named Grilla as its official energy drink partner for the remainder of the 2023-24 league season.
Having launched nationwide last summer, Grilla offers energy drinks, isotonic drinks, caffeine liquid drops and energy pouches which will become available for Palace fans.
Barry Webber, Commercial Director of Crystal Palace, said: “We are delighted to be partnering with Grilla as they release their exciting new range of sports and energy drinks. Andrew and Grilla are passionate fans of the football club, and we are very much looking forward to working with them.”
The newly inked deal also includes matchday advertising, digital sponsorship and upcoming social competitions for fans to engage with.
Since launching last summer, Grilla has focused on entering the football sponsorship space. The energy drink company has signed similar deals with Scottish Premier League club Hibernian, as well as League One side Stevenage.
Andrew Bishop, Founder and Head of Commercials and Partnerships at Grilla, commented: “We are incredibly excited and proud to have joined forces with Crystal Palace as their official energy drink partner.
“The team, passionate fan base and atmosphere in the stadium are widely recognised and having worked closely with the team behind the scenes we know they share that desire off the pitch to be a huge success in all they do.
“The team here at Grilla are looking forward to engaging with the fans and the club and sharing in what we know will be another exciting season.”
Crystal Palace recently announced a partnership with Danish watch company About Vintage, offering fans specially designed watches that embrace the history of Selhurst Park.
The Premier League club also announced last August it was renewing its partnership with Soccer Supplement, continuing to provide the best methods and nutrition for its star players such as Eberiche Eze and Michael Olise.