UFC adds Corpay to growing international sponsorship base
Corpay and the UFC have entered into a new agreement, which sees the corporate payments company become the MMA promotion’s official global foreign exchange...
Boxers’ and MMA fighters’ union calls for broadcaster support
The Global Fighters Union (GFU) is calling on UK media to apply the same model used to support the Professional Footballers Association (PFA) to...
Samsung to play integral role in TGL’s goal of ‘redefining golf’
TGL, the new golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought Samsung onboard as its official screen partner. Samsung will...
Dutch Eredivisie signs title sponsorship deal with VriendenLoterij
The Dutch Eredivisie has partnered with the VriendenLoterij, a health-focused Dutch lottery company, in a social and sponsorship arrangement.The agreement will see the top-flight...
Greyhound racing to be limited to just four countries after New...
New Zealand’s Racing Minister, Winston Peters, cited animal rights concerns as the reason for a forthcoming ban on greyhound racing.The government plans to phase...
FC Bayern achieves over €1bn in revenue for 2023/24 season
German footballing giant FC Bayern Munich achieved €1.07bn for the 2023/24 financial year in its second-best annual results in its history. FC Bayern Munich football...
DAZN steps up German profile with betting media deal
DAZN is upping its engagement with the betting sector beyond the activities of its own sportsbook, DAZN Bet, via a new media deal.The OTT...
Brentford FC renews Eyeball.Club deal to uncover more football talent
Sports technology company Eyeball.Club has announced the renewal of its partnership with Brentford FC to help the Premier League club uncover more youth talent...
Kabaddi World Cup names title sponsor for first edition outside Asia
Irish bookmaker Paddy Power has continued its niche approach to sports marketing via a sponsorship of the 2025 Kabaddi World Cup.The company, part of...
German football gets a 2% markup on 2025-2029 media rights cycle
The German Football Association (DFB) has renewed its long-standing media arrangements for the next rights cycle, securing a boost in revenues.Sky Deutschland, DAZN and...