Sportradar dives deeper into AI to automate marketing audio service
Sports tech company Sportradar will implement Generative AI audio to enhance its ad:s multi-channel marketing service. The update sees Sportradar’s live data leverage the capabilities...
Asian Cricket Confederation gets 70% markup on new media rights cycle
Sony Pictures Network India has secured the media rights to all Asian Cricket Confederation (ACC) rights in an eight-year agreement.The outlet, registered as Culver...
Paddy Power continues The Big 180 initiative with Prostate Cancer UK
Bookmaker Paddy Power will return with the The Big 180 initiative for this year’s 2024/25 World Darts Championship in partnership with Prostate Cancer UK. The...
Bloomsbury Football: the impact of brands and charities on grassroots
Earlier this month a report was published highlighting the ongoing growth of women’s football across Europe’s top leagues. Notably, England’s Women’s Super League (WSL)...
General Motors to join as F1’s 11th team in 2026
For the first time since 2010, Formula 1 will add a new team to its race calendar as General Motors has been confirmed as...
Australian Open serves up Haier two-year sponsorship deal
TV and appliance company Haier has become a sponsoring partner of the Australian Open set to begin next January and last until 2027. Announced during...
Al Nassr teams up with Mkers to redefine competitive gaming
The esports division of Saudi club Al Nassr has partnered with Italian esports organisation Mkers. As part of the deal, Al Nassr has signed Portuguese...
Barcelona announces ‘Mobile Barca’ as part of wider stadium project
FC Barcelona has announced the next step in its ‘Espai Barça’ stadium development project, unveiling ‘Mobile Barca’.The La Liga club has partnered with a...
Abi Tierney focuses on future after WRU posts loss
Wales Rugby Union Chief Executive Abi Tierney has outlined her vision for the future while addressing a £7.5m loss in the organisation’s latest annual...
Premier League opts to move its media operations in-house
The Premier League will move its in-house media operations business in-house for the first time in over 20 years. A decision was made last Friday...