Ahead of this weekend’s UFC 294 card in Abu Dhabi, the mixed martial arts promotion has formed a marketing partnership with crash game provider SPRIBE.
The multi-year sponsorship deal will see SPRIBE receive considerable branding across UFC 294 and the octagon, as well as future pay-per-view and Fight Night cards.
Grant Norris-Jones, UFC Senior Vice President of Global Partnerships, said: “We’re thrilled to welcome SPRIBE as an official UFC partner.”
“SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.”
In addition to brand exposure, SPRIBE will also use the partnership to form branded integrations within live broadcasts of each selected Fight Night cards, while gaining an annual UFC Brand Ambassador fund to activate the collaboration further through appearances, content, and creative campaigns.
Giorgi Tsutskiridze, CCO at SPRIBE, added: “This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before. Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere.
“UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone.
“This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal.”