SBC Awards: The 2024 Winners Revealed
Soft2Bet, Betsson Group and Kaizen Gaming were among the standout winners at the 2024 SBC Awards, marking the event's debut in Lisbon.Held on Thursday...
Wolves builds on US preseason tour with Visit Lauderdale deal
Wolverhampton Wanderers has named Visit Lauderdale as its official destination partner for the 2024/25 season.This agreement follows Wolves' two-week pre-season training camp in Greater...
WRU issues Wales Women’s rugby team with 37 full-time contracts
The Welsh Rugby Union (WRU) has awarded 37 new full-time contracts to Wales Women players, making them one of the highest-paid international women’s teams.These...
Lincoln City’s Duffy fined £4,000 for betting breaches
Lincoln City footballer Dylan Duffy has received a fine from the Football Association (FA) after acknowledging multiple violations of anti-betting regulations.The League One player...
Benfica strengthens presence in Africa with 888Africa
SL Benfica has identified Angola and Mozambique as ‘important’ regions in its global strategy after forming a partnership with the betting brand 888Africa.As the...
Premier League faces £45m legal costs amid City trial
The Premier League has alerted its clubs that it incurred over £45m in legal expenses last season as a result of various disputes regarding...
La Liga seeks more global fans with TW Events deal
La Liga has partnered with TW Events, an agency specialising in promoting and selling tickets for international events, to attract more foreign fans to...
Tony Hawk – Authenticity is a priority in marketing
Tony Hawk is regarded as a trailblazer in the world of skateboarding, taking the sport from the streets of California onto screens across the...
Paris 2024 retrospective: who were the winners outside the medal table?
The 2024 Paris Olympic Games were a success story for multiple stakeholders it seems, from the athletes participating to the broadcasters covering it, from...
Leeds United unveils redevelopment plans to ‘refresh’ Elland Road
Leeds United FC has unveiled plans to ‘re-imagine and enhance’ Elland Road, following the club regaining ownership of the stadium earlier this year. Central to...