Middlesbrough and Kindred commit to social initiatives in partnership extension
Middlesbrough Football Club and gambling operator Kindred Group have extended its long-running partnership for an additional two years. Kindred will remain as the club’s front-of-shirt...
Hull City reveals ‘landmark’ sponsorship agreement
Hull City FC has become the latest football club to partner with a financial firm, naming Cremello Currency as its official FX partner for...
WSL runs into issues to broadcast games to bypass 3pm blackout
In a bid to maximise its visibility and the value of its next broadcast rights deal, the Women’s Super League (WSL) has explored ending...
Tom Brady’s Autograph refocuses on content over NFTs
Autograph, a fan engagement platform co-founded by NFL legend Tom Brady, has launched a new project - though this latest initiative lacks one of...
Matchday Programme: Malph Minns – Klopp turned me from doubter to...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Arsenal harness NTT Data’s services to connect closer to fans
Arsenal Football Club has agreed a new multi-year partnership with global digital business and IT service company NTT Data to become its official digital...
Racing technology C-level execs take the lead at World Tote Association
The World Tote Association (WoTA) has detailed the objectives of its newly chosen board, as the association seeks to continue contributing to a global...
Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...