Trio of NFL teams co-sign letter to NY legislators

The New York Giants, New York Jets, and the Buffalo Bills have taken a stance on upholding integrity in the National Football League (NFL)...

UFC strengthens partnership with PokerStars

The UFC has strengthened its partnership with PokerStars, announcing voice of the Octagon Bruce Buffer, UFC heavyweight champion Daniel Cormier and flamboyant light heavyweight...

Eleven sports nets MLS rights in Belgium and Luxembourg

Eleven Sports has strengthened its portfolio of football rights in Belgium and Luxembourg with the acquisition of exclusive live coverage of Major League Soccer (MLS). The agreement,...

Southampton FC revamps sleeve sponsorship deal with Virgin Media

Southampton Football Club has inked a new three-year sponsorship deal with Virgin Media which will see the ultrafast broadband, TV and mobile provider continue...

West Ham United elevates fan experience with MuchBetter

West Ham United has confirmed a new agreement with MuchBetter to become the club’s official Online & Digital Payments Wallet partner. MuchBetter has grown significantly...

ECB deepens commitment to integrity with CrimeStoppers

The England & Wales Cricket Board (ECB), is aiming to strengthen its integrity fight, partnering with independent crime-fighting agency CrimeStoppers to launch a confidential corruption...

Real Madrid strikes world record Adidas extension

German sportswear firm, Adidas has announced the extension of its partnership with La Liga giants, Real Madrid until 2028. According to Spanish publication, Marca...

DAZN makes official Brazilian entry

Making its first official entry into the South American market, DAZN has has announced its launch in Brazil. The launch is long awaited, with DAZN already engaging...

Ascot Racecourse names Betfred as its official bookmaker

Ascot Racecourse has announced a three-year partnership with UK based Betfred, for the brand to become its ‘Official Bookmaker’. The partnership means that Betfred...

Alfa Romeo Racing names Betsson as its Official European Betting Partner

Alfa Romeo Racing has named Betsson AB as the new exclusive Official European Betting Partner for the racing team as part of a new multi-brand deal. The new...