La Liga inks TikTok deal to exponentially grow its social media...
In a new strategic collaboration agreement, La Liga will work with social media platform TikTok to curate short-form video content to significantly boost its...
Bundesliga to create a dedicated Americas entity to break new ground
The Bundesliga is looking to significantly increase its exposure across the US and the rest of North and South America by working with Relevent...
IMG secures five-year renewal to 24 Hours of Le Mans deal
IMG, a sports rights management company, has renewed a key partnership, further cementing its already extensive portfolio of sports partners.The company has secured an...
Red Bull follows Everton deal with West Ham partnership
West Ham United has signed another heavy-hitting company into its sponsorship portfolio, partnering with global energy drinks giant Red Bull.The partnership further strengthens Red...
Portland to become WNBA’s 15th franchise for 2026 season
The Women’s National Basketball Association (WNBA) has awarded Portland to become the newest franchise expanding the league to 15 teams. The new Portland WNBA team,...
Formula One builds on younger audience surge with LEGO deal
Formula One has partnered with the LEGO Group to launch F1-inspired LEGO products for builders of all ages. Following the agreement, LEGO will launch an...
The esports report – RLCS viewership suffers due to airtime
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
UFC champion Merab Dvalishvili to speak at SBC Summit
SBC is providing the UFC’s newest Champion Merab Dvalishvili the official brand ambassador of Aviator with the platform befitting his recent achievements at next...
Marcelo Claure makes 10% investment in MLS’ New York City FC
Belgian-American businessman Marcelo Claure has become a stakeholder in New York City FC, the flagship US holding in the City Football Group’s international sports...
La Liga bolsters international expansion with Bitget as new crypto partner
La Liga has partnered with cryptocurrency exchange and Web3 company Bitget as its new official crypto partner. Announced during the recent Token2049 event in Singapore,...