Swimming Australia has announced a partnership which names Tech Mahindra as the sports’ official technology partner
Described as a ‘digital transformation, consulting, and business re-engineering services’ company, Tech Mahindra will deliver technology support across all facets of the governing body including high performance, participation, fan engagement and administration.
Swimming Australia CEO, Eugénie Buckley, expressed her view that the new partnership reflects swimming’s stature within the wider sporting landscape and will assist its continued growth across this ‘next decade of opportunity’.
“Our Australian Dolphins have long been a leader and the envy of our peers in international swimming with regards to the technology used to propel the performance of our athletes and coaches on the world stage and now, leveraging the expertise of Tech Mahindra as global tech pioneers, we can continue to drive that culture of innovation across the breadth of our business,” she said.
“We currently have millions of touchpoints with the community and working in partnership with Tech Mahindra we will continue to evolve and enhance our digital experience to ensure it is both seamless, and engaging, for fans and participants alike.”
The deal accompanies Swimming Australia’s desire to be data-driven, equipping coaches and athletes with sports insights ahead of the 2024 Olympic and Paralympic Games to be held in Paris.
The athletes will be able to leverage new-age technologies and advanced platforms servicing to improve their gameplay and build upon an engaging fan experience.
Anuj Bhalla, Digital and Cloud Transformation Leader President & SBU Head of APJI Enterprise at Tech Mahindra, added: “Cloud technology has altered the entire landscape of the sports industry. Today, the sports business is all about knowing what fans want and providing hyper-personalised experiences to them.
Our partnership with Swimming Australia is a major step forward in enhancing our local presence in the Australian sports market and strengthening our sports tech portfolio.
“Australia has long led the way, on the world stage, in swimming and has produced many legendary champions in the sport. To keep this momentum going, we will empower athletes and high-performing teams with critical insights based on cutting-edge AI/Analytics solutions.”
