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Partnership playbook
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Investment
Time to read: 5 min
Partnership Playbook: Revolut, Coca-Cola, DHL and more
February 18, 2026
Emirates Great Britain SailGP Team
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Investment
Time to read: 3 min
DeVos acquires Denmark’s SailGP team in $60m deal
February 17, 2026
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
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Agencies
Time to read: 3 min
BOXXER’s Ben Shalom enters the pitch with new football agency 
February 17, 2026
Milano Cortina games logo
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Broadcasting
Time to read: 5 min
Olympic audiences rebound as free-to-air return drives early Milano Cortina surge
February 17, 2026
Turin (Torino), Piedmont, Italy - March 15th 2019: make our climate great again sign during fridays for future strike.
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Integrity
Time to read: 4 min
Olympians fight climate change but LA28 odds look grim
February 16, 2026
World Cup rights battle between BeIn and LFP
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Broadcasting
Time to read: 4 min
World Cup rights dispute leads to LFP Media CEO’s resignation
February 16, 2026
Daniela Idi
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Features & Analysis
Time to read: 4 min
How Motorola is positioning for a tech‑driven World Cup
February 16, 2026
UEFA opposes FIFA
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Financial Results
Time to read: 4 min
UEFA leans on solidarity narrative as €5.1bn budget reveals post-EURO revenue dip
February 13, 2026
Sideline Moves text on a pink background.
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Features
Time to read: 7 min
Sideline Moves: England plays defence as clubs circle Tuchel
February 13, 2026
Florentino Perez of Real Madrid ends Super League dispute
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Europe
Time to read: 4 min
Real Madrid ends Super League dispute with UEFA
February 12, 2026
Women basketball team shows solidarity by forming a supportive circle beneath a clear sky. Concept of shared focus, youth rituals in sport, fitness education, marketing for athletic brands.
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Broadcasting
Time to read: 4 min
Women's sport has won visibility – now it must win value
February 12, 2026
Oakland, California - September 25, 2024: Texas Rangers outfielder Sandro Fabian bats against the Oakland Athletics in the last night game at the Oakland Coliseum.
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Baseball
Time to read: 4 min
SCP takes minority stake in Texas Rangers as institutional capital deepens in MLB
February 12, 2026
A professional athlete holds a ball for NFL ball.
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Broadcasting
Time to read: 4 min
Can the NFL turn Super Bowl success into global growth?
February 11, 2026
Partnership playbook
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Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
NBA Europe plans are underway
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Basketball
Time to read: 5 min
The recent NBA London game was glimpse into its European future
February 11, 2026
Giannis's Chelsea investment and Kalshi deal
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Basketball
Time to read: 4 min
Behind Giannis’ Chelsea and controversial Kalshi deal
February 10, 2026
Clare Connor, ECB
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Cricket
Time to read: 4 min
Clare Connor steps down after 18 years at ECB
February 10, 2026
06.12.2025, Leverkusen, Google Pixel Frauen Bundesliga, Bayer 04 Leverkusen - RB Leipzig, Germany Ein Google Pixel Frauen Bundesliga Ball liegt auf einem Podest vor dem Spiel, im Hintergrund eine Bayer 04 Leverkusen Fahne.
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Football
Time to read: 4 min
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
February 10, 2026
BARCELONA - JAN 23: The president Joan Laporta in action during the LaLiga match between FC Barcelona and Getafe CF at the Spotify Camp Nou Stadium on January 23, 2023 in Barcelona, Spain.
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Europe
Time to read: 4 min
Is Barcelona’s Super League exit Laporta’s parting shot?
February 9, 2026
Image of director Michael Bay and the Cadillac F1's team 2026 car livery
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Integrity
Time to read: 5 min
Why Michael Bay is suing Cadillac's F1 team
February 9, 2026
LOS ANGELES, USA, NOVEMBER 15, 2025: FIFA World Cup 2026 — official Trionda football placed on grass, showcasing the spirit of soccer in the USA, Mexico, and Canada
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Fan Engagement
Time to read: 5 min
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into year-round connection
February 9, 2026
AI generated image of the helmets of this years Super Bowl competitors
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Advertisement
Time to read: 23 min
The making of a modern Super Bowl
February 6, 2026
Sideline Moves: Mbappe becomes ambassador of On
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Features & Analysis
Time to read: 7 min
Sideline Moves: Former NBA VP joins EuroLeague to handle rivalry
February 6, 2026
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026