Formula One delivers ‘luxury fan experiences’ in MSC Cruises deal

Formula One has formed a multi-year partnership with MSC Cruises, as the company becomes a global partner of the competition for the 2022 season.  The...

Puma provides F1 Team Orlen with kit for ‘highest level’ performance 

Alfa Romeo F1 Team Orlen has chosen Puma as its new official race gear supplier, which will provide the ‘full range’ of items worn...

Paris FC signs ‘ambitious’ VBET partnership

Paris FC has announced a partnership with Armenia-based online sportsbook, VBET, for the end of the 2021-2022 and the 2022-2023 seasons. The French club is...

Nine Honduran football clubs link with Betcris as operator partner

Online sports betting operator Betcris has secured agreements with nine football clubs of the League of Honduras, as it looks to strengthen its marketing...

Integrity of Winter Olympics and AFCON ‘successfully’ monitored by GLMS

Sporting authorities had been alerted about eight suspicious fixtures last month by the Global Lottery Monitoring System (GLMS), whilst reporting ‘successful’ operations at two...

SBK boosts Gold Trophy prize money in three Doncaster sponsorships

Three races at Doncaster today are being sponsored by SBK including the inaugural SBK Gold Trophy 90 minutes before the Cheltenham Gold Cup. The sportsbook...

Real Madrid, PSG and AC Milan suspend deals with Russia-based Fonbet

Real Madrid has suspended its partnership with Russian betting firm Fonbet with immediate effect, in showing retaliation for the country’s invasion of Ukraine. The La...

Premiership Rugby tries ‘insightful’ smart ball in Sportable partnership

Premiership Rugby has partnered with Sportable to trial the use of the new Smart Ball to generate high-speed data in a bid to drive...

McLaren Racing improves on-track performance with Google

McLaren Racing has formed a multi-year partnership with Google, as the latter becomes an official partner of the McLaren Formula One Team and the...

Sky Sports provides over 150 Rugby fixtures a year in Sanzaar...

Sanzaar, the body which oversees the Super Rugby and The Rugby Championship competitions, has partnered with Sky Sports which will broadcast a ‘wealth’ of...