FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture...
NCAA adopts NIL reforms amid ‘unstable’ future
The NCAA has announced that the Division I council has approved Name, Image and Likeness (NIL) reforms and will allow school assistance with NIL...
FA Cup changes spark fury throughout the football pyramid
The FA Cup holds a prestigious legacy, originating in the 1871/72 season, marking it as one of football's oldest competitions. Over time it has...
Forbes names UFC as most valuable combat sports company at $11.3bn
The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.The mixed martial arts company was valued...
Extreme E keeps up the media pace with Canal 13 renewal
Extreme E is continuing to expand its global visibility via media rights partnerships, extending its deal with Chile’s Canal 13 broadcaster this week.Canal 13...
NBA enlists KOHO Financial as presenting partner ahead of 2024 playoffs
The NBA has named fintech company KOHO Financial as its presenting partner for Canada ahead of the upcoming 2024 NBA playoffs. The collaboration between the...
Former Miami Dolphin Legend Dan Marino to Keynote at SBC Summit...
Dan Marino, nine-time Pro Bowl quarterback, and former Miami Dolphin, is set to feature on an exclusive keynote panel at the upcoming SBC Summit...
Phoenix Mercury inks “revolutionary” partnership with Cleveland Avenue
The WNBA’s Phoenix Mercury has hailed its latest partnership with venture capital firm Cleveland Avenue as a “revolutionary” sponsorship deal for women’s basketball. The agreement...
Bank of Ireland renews provincial rugby team sponsorships
The Bank of Ireland’s long-running association with Irish rugby union will continue for another five years as the central bank renews its four partnerships.Connacht,...
FA and Premier League unveil huge format changes to FA Cup
The FA and the Premier League have reached a new agreement, which will remove replays in the Emirates FA Cup after the first round...