Sky named primary partner of Ireland National Team
The Republic of Ireland Men’s National Team has named Sky as its new primary partner.The deal - which also sees the British broadcaster extend...
DFL and AWS leverage AI to accelerate innovation for German football
The Deutsche Fußball Liga (DFL) has named Amazon Web Services (AWS) as its official generative AI provider.As part of the league’s long-term innovation strategy,...
Morocco, Portugal and Spain unveil 2030 FIFA World Cup plans
During an event in Portugal, Morocco, Portugal and Spain have released advanced plans for hosting the FIFA World Cup 2030.The three countries announced their...
Jon Steinbrecher, MAC: upholding integrity amidst collegiate sports betting boom
With the legalisation of sports betting sweeping across the US, the landscape of collegiate athletics has encountered a host of new challenges and complexities.The...
DAZN enhances UEFA fan experience in partnership with VISA
DAZN and Visa have announced an on-platform fan activation partnership covering knockout stages of UEFA Women’s Champions League.Through the collaboration, viewers will be presented...
NBA and Sportradar create hyper-personalised viewing experiences
The NBA and Sportradar have launched an enhanced betting-related functionality within NBA League Pass.Powered by emBET, Sportradar’s over-the-top (OTT) solution, sports betting content, such...
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In a dynamic entrance into Rio, SBC's inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the...
Heroic & Thunderpick to form gripping innovations in the esports space
Heroic has announced a new partnership with esports cryptocurrency betting platform Thunderpick.The multi-year deal will see Thunderpick become the exclusive global betting sponsor for...
Manchester City to lead football’s renewable energy charge
Manchester City has revealed plans to transform its training base into one of the leading generators of renewable energy across the football landscape.According to...
Horizm highlights Saudi’s sporting social media success
Sport tech company Horizm has released its latest report uncovering the latest trends in digital sports fan engagement.The ‘2024 Digital Value of Fans’ report...