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Europe
Time to read: 2 min
ITV becomes new home for Lionesses
September 7, 2021
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Europe
Time to read: 2 min
Betting.bet nets Dundee Stars sponsorship
September 6, 2021
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Partners
Time to read: 2 min
Getir announced as Spurs’ official training wear partner
September 6, 2021
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Fan Engagement
Time to read: 2 min
WSL to boost fan engagement with Stats Perform partnership
September 6, 2021
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Features & Analysis
Time to read: 3 min
SBC Leaders membership expands ahead of SBC Summit Barcelona
September 2, 2021
SBK partners with Nicola Currie and Sean Levey in brand ambassador deal
BREAKING
Sponsorship
Time to read: 2 min
SBK partners with Nicola Currie and Sean Levey in brand ambassador deal
September 2, 2021
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Integrity
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FIA announces new #RaceAgaintManipulation integrity initiative
August 31, 2021
BREAKING
Partners
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French Football Federation strikes deal with Betclic
August 31, 2021
BREAKING
Partners
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West Brom offers LV BET ‘unique opportunity’ with new partnership
August 31, 2021
BREAKING
Partners
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Altrad boosts rugby presence with sponsorship of NZ national teams
August 27, 2021
PAC college athletics leveraging EPIC Global Solutions education programmes
BREAKING
North America
Time to read: 2 min
Rush Street strengthens ties between betting and college sports
August 27, 2021
BREAKING
Hospitality
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UK racing maintains its one ride limit jockey safety protocol
August 27, 2021
BREAKING
North America
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Hard Rock Casino gains exposure via White Sox and ESPN deal
August 27, 2021
BREAKING
Europe
Time to read: 3 min
ACF Fiorentina enters NFT space in partnership with GENUINO
August 27, 2021
BREAKING
Data
Time to read: 2 min
Belgian Betcenter Futsal League strikes data partnership with STATSCORE
August 27, 2021
BREAKING
Football
Time to read: 2 min
FA begins search for new sponsorship lead as Kiddle steps down
August 27, 2021
Aston Villa
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Partners
Time to read: 2 min
Aston Villa re-signs with eToro to ‘help bring fans closer to the action’
August 26, 2021
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Partners
Time to read: 2 min
Wolves expands sponsorship portfolio with AstroPay partnership
August 26, 2021
Credit: Shutterstock
BREAKING
Partners
Time to read: 2 min
Wolves extend ‘flourishing partnership’ with BoyleSports
August 26, 2021
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Media Rights
Time to read: 2 min
BT Sport strengthens cricket portfolio with CPL addition
August 26, 2021
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Media Rights
Time to read: 2 min
DAZN responds to Serie A streaming quality complaints
August 26, 2021
BREAKING
Partners
Time to read: 2 min
Golf Canada names theScore debut betting partner
August 26, 2021
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Hospitality
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TIcketSwift becomes Stat Perform’s latest SPIN partner
August 26, 2021
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026