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partnership playbook
BREAKING
Latest News
Time to read: 4 min
Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
San Francisco - June 8, 2022: A broadcast camera with lineups taped to it before a game between the Colorado Rockies and San Francisco Giants at Oracle Park MLB.
BREAKING
Broadcasting
Time to read: 4 min
'No more blackouts' as MLB teams leave FanDuel Sports Network
February 3, 2026
Stade de France to host NFL Paris game
BREAKING
Europe
Time to read: 4 min
NFL to play nine international games in 26/27 with Saints to play in Paris
February 3, 2026
Milan, Italy. 01 March 2022. Italian Cup Football. AC Milan VS FC Inter 0-0.
BREAKING
Football
Time to read: 3 min
RedBird completes refinancing of AC Milan, ending Elliott-era debt
February 3, 2026
Man watching sports on live streaming online service
BREAKING
Broadcasting
Time to read: 5 min
Why streaming is now central to the business of global sport
February 3, 2026
Seattle Seahawks up fro sale
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Investment
Time to read: 4 min
Seahawks up for sale post-Super Bowl as Jeff Bezos linked
February 2, 2026
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
BREAKING
Europe
Time to read: 3 min
Why Germany no longer makes the cut as the Baller League suspends market
February 2, 2026
Seattle Seahawks NFL sale record
BREAKING
Europe
Time to read: 2 min
NFL turns Madrid into its next international stronghold
February 2, 2026
FIFA considering 2030 World Cup expansion to 64 teams
BREAKING
Broadcasting
Time to read: 4 min
Why the World Cup is FOX’s megaphone and Ligue 1+’s lifeline
January 30, 2026
BREAKING
Features
Time to read: 7 min
Sideline Moves: Manchester United stadium project makes progress
January 30, 2026
Blackburn, Lancashire UK. June 2018 Ewood Park showing the Blackburn Rovers Logo
BREAKING
Football
Time to read: 3 min
Blackburn Rovers face legal action from kit supplier Macron over alleged contract breach
January 30, 2026
FIFA president Sepp Blatter is seen in Dubai UAE on April 28, 2010.
BREAKING
Football
Time to read: 4 min
Ex-FIFA President tells fans to ‘stay away’ from US World Cup
January 29, 2026
TikTok
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Broadcasting
Time to read: 3 min
Warner Bros turns to TikTok to extend Olympic reach ahead of Milano Cortina 2026
January 29, 2026
Report: beIN and Ligue 1 finally put pen to paper on media rights contract
BREAKING
Broadcasting
Time to read: 3 min
Paris court orders beIN Sports to pay €14.1m in Ligue 1 dispute
January 29, 2026
New Women's Championship rebrand digital property for WSL
BREAKING
Financial Results
Time to read: 4 min
WSL revenue rises while funding clubs over profit
January 28, 2026
partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
January 28, 2026
01:27:04
BREAKING
Latest News
Time to read: 4 min
AC Milan’s Matteo Signorini on modern sponsorship
January 28, 2026
Jakarta - February 21,2023:Nike, Inc. Logo seen on billboard. is an American multinational corporation that is engaged sales of footwear, apparel, equipment, accessories and services.
BREAKING
Integrity
Time to read: 4 min
Nike investigates cyber leak said to expose product designs
January 27, 2026
PFL signs new Central America broadcast deals
BREAKING
Broadcasting
Time to read: 2 min
PFL continues Latin expansion with latest FOX broadcast deal 
January 27, 2026
BREAKING
Features
Time to read: 9 min
Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting
January 27, 2026
Image of the World Cup 2026 branding
BREAKING
Broadcasting
Time to read: 5 min
Frictionless fan experience becomes the industry's World Cup priority
January 27, 2026
Horner set for F1 return with Alpine
BREAKING
Investment
Time to read: 3 min
Will Christian Horner make F1 return as Alpine owner?
January 26, 2026
UFC event.
BREAKING
Integrity
Time to read: 3 min
Hernandez-Johnson pull shows UFC cracking down on suspicious bets
January 26, 2026
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026