PSG brings in Parions Sport as principal betting partner
Paris Saint-Germain has named Parions Sport, the sportsbook property of Française des Jeux, as the team's new principal betting partner for the Ligue 1...
Cricket Australia extends ‘supportive’ Toyota partnership
Cricket Australia has announced a four-year extension of its partnership with Toyota Australia that will include all areas of the game across the country.
The...
NHL gains first Canadian sportsbook in ‘big win’ OLG partnership
The National Hockey League (NHL) has announced a multi-year deal with the Ontario Lottery and Gaming Corporation (OLG), naming the latter’s Proline+ product as...
Chelsea FC face uncertain future following Roman Abramovich sanction
Roman Abramovich, Chelsea FC’s owner, has been sanctioned by the UK Government, meaning he can no longer sell or invest in the Premier League...
Rugby Australia introduces ‘Smart Rugby Balls’ with Sportable
Rugby Australia has partnered with UK-based media company Sportable which will bring innovative ball-tracking technology to the sport.
In a bid to bring fans closer...
IHF ‘pushes the boundaries’ of handball with SportFive extension deal
The International Handball Federation (IHF) has extended its partnership with sports marketing agency, SportFive, which continues as the official media and marketing partner of...
Mid-American Conference establishes data deal with Genius Sports
Genius Sports has formed an official sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC).
The MAC, a National Collegiate Athletic Association...
Annamarie Phelps to step down as BHA Chair in May
Annamarie Phelps CBE is due to vacate her position as the Chair of the British Horseracing Authority (BHA) in May, when her term on...
Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game
Sponsorships with companies from a huge range of sectors are commonplace in the modern sports industry, but the brand exposure from these deals amounts...
Ceará and Fortaleza strengthen Betcris’ LatAm recognition
Brazilian football clubs Ceará and Fortaleza have both formed individual partnerships with online sports betting platform Betcris.
As the teams enter the 2022 Campeonato Brasileiro...