beIN Sports has extended its rights to broadcast the Bundesliga in all 24 countries across the Middle East and North Africa (MENA) for a further three years.
The beIN Media Group-owned channel sees the return of the German top-flight this weekend with fixtures such as the match between Borussia Dortmund and TSG Hoffenheim on Friday.
beIN Sports has the exclusive rights to all 306 Bundesliga fixtures, as well as the end-of-season relegation play-offs, the German Supercup and Bundesliga 2.
Robert Klein, CEO of Bundesliga International, said: “With stars such as reigning African Player of the Year Sadio Mane lighting up the league each week, we look forward to working with beIN SPORTS to deliver world-class localised content and showcase the best of the Bundesliga over the next three years to the millions of football fans throughout the region, who can now follow the league as well as their favourite teams and players again.”
Furthermore, the deal also includes full clip and highlights rights across beIN Sports’ digital and social media channels, as well as its website.
The firm now holds the rights to the German top division in France, Turkey, Australia, New Zealand, and the MENA region, covering 28 global territories in total.
Mohammad Al-Subaie, CEO of beIN MENA, added: “We are delighted to welcome the Bundesliga back to beIN Sports in the MENA region. As one of the biggest and most significant leagues in world football, we’re proud to give German football fans the best viewing and engagement experiences, while helping German football flourish and grow.
“From the English Premier League, LaLiga, Ligue 1, UEFA competitions, and an unparalleled multi-sports offering, Bundesliga sits alongside the best sports products in the world, as beIN Sports continues to be the ultimate destination for football and sports fans alike.”
“We also look forward to the FIFA World Cup Qatar 2022, the biggest football showpiece in the world – and featuring a wealth of Bundesliga players – taking place right here in the Middle East, with every match exclusively live on beIN Sports. There’s never been a better time to be a beIN Sports subscriber.”
