Euroleague Basketball furthers German fanbase in Deutsche Telekom deal
Euroleague Basketball has extended its Deutsche Telekom agreement which will continue to broadcast the Turkish Airlines EuroLeague and 7DAYS EuroCup to MagentaSport.MagentaSport, the dedicated...
AC Milan eyes up fashion partnership with Hally & Son
AC Milan has announced a partnership with Hally & Son which sees the eyewear brand become the official fashion eyewear partner of the Rossoneri...
WTT and 188BET form innovative partnership with ‘several firsts’
World Table Tennis (WTT) has named Asian online gaming company 188BET as the official international betting partner of the inaugural WTT Champions event.The firm...
ECB makes cricket ‘even more accessible’ in Sky Sports media deal
The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky Sports through to 2028 to produce more of the...
BetMGM enhances baseball commitment in ‘transformative’ MLB deal
MLB and BetMGM have expanded their partnership which has designated MGM Resorts as the sport's first official gaming sponsor since 2018.The sports betting and...
Real Madrid and BMW pursue shared sustainability commitments
Real Madrid has partnered with automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi.The La Liga club’s...
Espanyol’s RCDE Stadium to host the battle of the titans —...
Twenty football teams within the betting and gaming industry will hit the pitch graced by the likes of Messi, Ronaldo and Neymar to compete...
Liverpool secures 17-years of Standard Chartered Bank partnership
Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the...
BT, IMG, ITV and Sky undergo CMA investigation for sports broadcasts
The Competition and Markets Authority (CMA) has launched an investigation on BT, IMG Media, (including Premier League Productions), ITV and Sky.The investigation relates to...
Pogon introduces Betcris to Ekstraklasa in bookmaker partnership
Pogon Szczecin has signed a sponsorship deal with Betcris Poland which sees the online betting firm become the Polish football club's key partner.The Ekstraklasa...