talkSPORT has revealed that it will broadcast 11 or more regular season San Francisco 49ers games in the UK, as well as additional 49ers programming on talkSPORT2.
The channel will stream the NFL team’s matches all season long, as listeners will hear the 49ers radio broadcast team of Greg Papa and NFL alumnus Tim Ryan.
“Finding a UK-based sports radio broadcast partner with national reach was imperative for us and that’s why talkSPORT was our top target in the market,” commented Alex Chang, 49ers Chief Marketing Officer.
“Along with a solid listenership for our compelling 49ers content, talkSPORT also has a large social fanbase that allows us to reach more sports fans throughout the country.”
Through a recently announced partnership with Grupo Formula and talkSPORT, the 49ers radio broadcast network now consists of almost 30 domestic affiliates in four states, and all of Mexico and the UK.
Last year, the team gained the UK as one of its territories in the league’s new International Home Marketing Areas (IHMA) programme, allowing individual teams to enhance an international fanbase.
“The growth of the NFL in the UK over the last decade has been exponential, and we couldn’t be more excited to be partnering with one of the league’s top franchises in the 49ers,” noted Will Gavin, talkSPORT2 host, and Gameday Editor.
“It’s an exciting year for San Francisco, off the back of an NFC Championship appearance, we can’t wait to tell the story of how the season unfolds for this roster packed with personalities & talent, led by their electrifying new starting Quarterback Trey Lance.
In addition to live commentaries, the station will also provide on-air, online and social media coverage throughout the week, with interviews and content to be given to UK fans.
“The Niners boast an avid fan base on these shores that we are excited to cater for, alongside our wider NFL coverage catering to UK fans old and new throughout the season,” Gavin concluded.