Watford FC has joined forces with SeatGeek to implement the latter’s mobile digital ticketing experience with enhanced functionality.

From purchase journey through stadium entry, the ticketing platform looks to provide a ‘seamless experience’ for fans of the Championship club.

The pair first formed a collaboration at the beginning of the 2021/22 English football season, and is now bringing the ticketing experience forward in a multi-year partnership.

Richard Walker, Head of Communications and Media Relations at Watford FC, underlined that ticketing is the ‘first touchpoint’ that the club has with its supporters, adding: “SeatGeek stands out from the crowd – different from any of the other providers we were considering, and we’ve been delighted with the value they’ve delivered from day one.

“SeatGeek has enabled our entire ticketing operation to improve thanks to excellent self-serve capabilities that are driving operational efficiencies, and we look forward to collaborating with their team to launch new initiatives over the coming years.

The announcement follows SeatGeek’s announcement of its partnership with Leeds United in February this year – a deal which provided a ‘range of key improvements’ to the supporter experience at Elland Road.

The platform’s partnership portfolio also includes Manchester City, Liverpool, Aston Villa, Leicester City, and Newcastle United as well as several EFL Championship including Stoke City, Bristol City, and Middlesbrough

SeatGeek also tickets three NFL teams including the Dallas Cowboys, New Orleans Saints, and Arizona Cardinals, and has a league-wide agreement with Major League Soccer in the US.

“Technology continues to change and evolve the end-to-end event experience,” added Peter Joyce, Managing Director of EMEA at SeatGeek, on the firm’s latest deal.

“As we continue to sign new clients across English football, our primary focus is using our technology and data to create an effortless and fun matchday experience for supporters. Working with a historic club like Watford is ideal – we’re aligned on putting supporters first.”

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