World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
World Rugby has extended its long-standing partnership with Emirates as a worldwide partner for the Rugby World Cup 2023 in France and Rugby World...
Man City releases ‘affordable on-demand’ Recast Channel
Manchester City has officially launched its Recast Channel, as the club’s pre-season US Tour fixture against Bayern Munich on Saturday was made available on...
NFL builds on double decade SiriusXM broadcast deal
The NFL has extended its streaming and marketing partnership with SiriusXM for a further five years, following a ‘successful’ relationship which originally began in...
Man United takes Sportsbreaks.com deal to fans in North America
Manchester United FC has expanded its partnership with Sportsbreaks.com, which will now place focus on the North American market.The sport tour agency will market...
YCCC catches on to fan engagement opportunities in Virtua partnership
Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...
Juventus makes FIFA return in ‘new generation’ EA partnership
Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...
British Horseracing hires HEROS in ‘collective responsibility’ for equine welfare
The British Horseracing Authority (BHA) has formed a partnership with HEROS which becomes the group’s specialist provider for equine aftercare welfare programmes.Overseen by The...
Racing League backed twice by William Hill in betting partnership
The Racing League has named William Hill as its official betting partner for the second year in a row, as the bookmaker sponsors the...
Soccer Champions Tour 2022 to broadcast on DAZN
DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place...
NFL releases subscription service in ‘evolution’ of direct-to-consumer offering
The NFL has launched a video streaming subscription service offering live out-of-market preseason games, live local and primetime regular season and postseason games.The platform,...