Manchester City has officially launched its Recast Channel, as the club’s pre-season US Tour fixture against Bayern Munich on Saturday was made available on the new platform.
As part of its continued efforts to provide a direct-to-fans content offering for followers globally, the Premier League team’s new documentary series, ‘Together: Champions Again!’, will also be co-premiered across the club’s Recast Channel and City+.
Gavin Johnson, Media Director at City Football Group, said: “The launch of the Man City Recast Channel is another exciting development in the club’s ongoing digital and content offering for our millions of fans around the globe.
“Complementing our existing City+ offering, the new Recast Channel will allow fans the flexibility and choice to watch and engage with content as and when they please. We hope fans around the world access and enjoy it, with plenty more content available over the coming months.”
City’s charity friendly fixture against Barcelona on 24 August will also be shown on what the club has described as an ‘affordable on-demand’ platform which provides an ‘alternative option’ for watching content.
“Man City has grasped this opportunity to fully unlock their digital revenue potential, a forward-thinking decision that will deliver for the club and the fans,” remarked Andy Meikle, Founder and CEO of Recast.
“As one of the biggest clubs in football, this is a huge endorsement for the platform. The club’s Recast Channel will complement City’s existing subscription OTT platform giving fans greater choice and control as to how they watch content, either by monthly subscription on City+ or by paying-per view on Recast.”
The platform will also provide access to Gareth Taylor’s Manchester City Women’s side alongside showing U18 and U23 content each season and behind-the-scenes action. The platform comes following a ‘successful’ trial last season.