Partnership Playbook: Liverpool’s next shirt deal
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships.Transfer deadline day...
Premier League’s Sorare crypto partnership under criminal question
The Premier League has been dragged into an investigation by the UK’s National Crime Agency (NCA) by freezing up to £10m worth of crypto...
Ligue 1 starts hunt for new broadcast partners early for more...
Ligue 1 and the Professional Football League are already looking for new broadcast partners for the next cycle as its dedicated streaming service is...
Is enforcement enough to stop £700m sports piracy losses?
New research estimates that illegal streaming accounts for around £700m in lost revenue for the UK live sports industry each year.The figure is noted...
What is USDC? The stablecoin on Chelsea’s shirt
Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor,...
Jamie Vardy’s having a Bundesliga party on YouTube
Bundesliga Media renews and expands its creator-led broadcast strategy for the 2026/27 season.Bundesliga has made a surprise addition to its creator-led broadcast strategy in...
Sideline Moves: NFL owners approve record $9.612bn Seahawks sale
Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves that are shaping the business of sport.NFL owners approved a record $9.612bn...
SBC reveals the 2026 SBC Hall of Fame Class
SBC has announced the five individuals whose achievements and influence have earned them a place in the Hall of Fame class of 2026.The ceremony...
UEFA drops FIFA boycott threat and pursues criminal legal action against...
Update - 15:50 | 27 August, 2026: UEFA is preparing to take legal action against FIFA and FIFA President Gianni Infantino.UEFA is...
How UFC became a commercial and sponsorship powerhouse
Look around most gambling conferences in 2026 and you will most likely find several big brands working with mixed martial arts fighters or companies....