World Athletics ‘empowers athletes’ with Olympic prize money
World Athletics has announced it will become the first international federation to award prize money at an Olympic Games, ahead of this year’s Paris...
WrestleMania XL sets records across the board
WWE’s recent WrestleMania XL two-day event has been hailed as the biggest in the company’s history, breaking records in several categories.
WrestleMania XL saw the...
Florida Panthers sign Hard Rock Bet as debut sportsbook partner
The NHL’s Florida Panthers has signed a multi-year deal with Hard Rock Digital, specifically with the company's Hard Rock Bet sportsbook.
This marks the first...
Fulham selects IMG to support sales of ‘world-class’ experiences
Fulham FC has signed a multi-year agreement with IMG to support its hospitality sales for the Premier League football club’s new Riverside Stand at...
EFL inks deal with EA SPORTS FC to bolster global appeal
The English Football League (EFL) has announced a multi-year partnership extension with EA SPORTS FC for a further five seasons through to the end...
Marina Storti, WTA Ventures: the importance of the Middle East for...
Saudi Arabia has proven itself as a host for some of the world’s biggest international sporting events, Marina Storti, CEO of WTA Ventures, emphasised...
Exness strikes deal with La Liga to explore new LatAm commercial...
Capital market company Exness has agreed a deal with La Liga to become the Spanish top-flight league’s Latin America official regional partner.
Due to La...
Brentford continues ‘data-driven approach’ via Genius Sports
Brentford FC has announced a partnership with Genius Sports to enhance fan experience via data driven highlights.Brentford has become the first club in the...
Puma to become Southampton FC’s new kit partner for 2024/25
Southampton FC have agreed a multi-year partnership that will see Puma become the club’s official kit partner from the 2024/25 season onwards.
The four-year deal...
TNT Sports champions its diversity of audience with WNBA deal
TNT Sports has announced a multi-year deal with Women's National Basketball Association (WNBA) to broadcast live games in the UK and Ireland.
Following the agreement,...