NBA to speak with streaming platforms after ESPN & TNT exclusive...
The NBA’s exclusive broadcast rights window with Disney and Warner Bros Discovery has officially closed, meaning that the league is now free to speak...
Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...
EuroLeague season breaks all-time attendance record
The end of the 2023-24 EuroLeague regular season has seen it become the most attended in history averaging 8,748 games per game.
A total of...
Football Australia seeks government support amid AFC plans
Football Australia has announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, amid...
Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.
The betting operator, owned...
IMG’s Sport 24 to broadcast EURO 2024 across flights and cruises
Sport24, IMG’s inflight and in-ship live sports channel, has been granted broadcast rights for this summer’s EURO 2024.
IMG secured the broadcasting rights deal with...
NHL resolves Coyotes’ ‘complex’ issue with relocation
The National Hockey League’s (NHL) Board of Governors has approved the transfer of all of the Arizona Coyotes' franchise to Utah, effective from the...
Manchester City & OKX collab on limited edition shirt NFTs
Manchester City have launched an NFT campaign called ‘Unseen City Shirts’ in collaboration with cryptocurrency exchange OKX.
From the 22-25 April, the commemorative football shirts...
FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture...