US becomes key to World Rugby’s biggest growth push
World Rugby has published a strategy aimed at improving the sport over the coming years. World Rugby has put the US at the centre of...
Enhanced Games touts $32m sponsorship haul after controversial debut
Days after the inaugural Enhanced Games concluded in Las Vegas, organisers are attempting to shift the conversation from anti-doping controversy and mixed sporting results...
Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Iran to base World Cup camp in Mexico as US refuses...
Mexico's President Claudia Sheinbaum said her government had no objection after FIFA asked whether Iran's squad could be based in Mexico and cross the...
Inside the business of Roland-Garros 2026
From Warner Bros Discovery’s global media push to Amazon’s growing role in premium tennis coverage, Roland-Garros continues to evolve into one of sport’s most...
Do the Enhanced Games still work if the drugs don’t?
What happens to Enhanced Games if the drugs don’t work as well as they predicted?Imagine a packed arena. Noise echoes off every surface. A...
“Betting is a fan tool”, says F1’s Head of Betting –...
F1's Mark Wrigley outlines how the sport is building a wagering proposition designed around fan engagement rather than short-term commercial returnsFormula One’s (F1) Head...
Why UEFA have acted on player welfare with FIFPRO board member
UEFA acts to stem player welfare concerns, while FIFA continues to be criticised by the players’ global union.David Terrier, European President of global football...
Sideline Moves: Manchester United star Maguire starts AI tech venture
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Inside the Enhanced Games and its business model
The Enhanced Games is a new sports concept where athletes can use performance-enhancing drugs. The Enhanced Games, a sporting competition where athletes are free to...