Benfica strengthens presence in Africa with 888Africa
SL Benfica has identified Angola and Mozambique as ‘important’ regions in its global strategy after forming a partnership with the betting brand 888Africa.
As the...
Premier League faces £45m legal costs amid City trial
The Premier League has alerted its clubs that it incurred over £45m in legal expenses last season as a result of various disputes regarding...
La Liga seeks more global fans with TW Events deal
La Liga has partnered with TW Events, an agency specialising in promoting and selling tickets for international events, to attract more foreign fans to...
Tony Hawk – Authenticity is a priority in marketing
Tony Hawk is regarded as a trailblazer in the world of skateboarding, taking the sport from the streets of California onto screens across the...
Paris 2024 retrospective: who were the winners outside the medal table?
The 2024 Paris Olympic Games were a success story for multiple stakeholders it seems, from the athletes participating to the broadcasters covering it, from...
Leeds United unveils redevelopment plans to ‘refresh’ Elland Road
Leeds United FC has unveiled plans to ‘re-imagine and enhance’ Elland Road, following the club regaining ownership of the stadium earlier this year.
Central to...
PSG and SNIPES partner to ‘give back to the community’
Paris Saint-Germaine (PSG) has partnered with global sneaker and streetwear retailer SNIPES in a three-year deal.
Announced by PSG as a premium partner, SNIPES’ logo...
AC Milan leans on ‘Italian excellence’ in new partnership
AC Milan has named telecommunications company TIM its Telco and premium partner.
Starting from this season, TIM will become the back-of-shirt sponsor for the women's...
Everton nears the end of the tunnel as Premier League club...
The Friedkin Group has stepped back in as a prospective majority stakeholder in Premier League football club Everton, subject to regulatory approval.
Everton has confirmed...
UK’s Super League Basketball lands on DAZN for debut season
Leading streaming service DAZN has acquired the exclusive rights to broadcast the newly formed UK Super League Basketball (SLB).
All games will be available to...