NWHL inks landmark sponsorship agreement with Discover
The National Women’s Hockey League (NWHL) has penned the largest-ever sponsorship deal in the division’s history with Discover Financial Services.The firm will have a...
CVC makes significant ‘$300m’ investment in global volleyball
Private equity firm CVC Capital Partners has invested a reported $300 million in the International Volleyball Federation (FIVB).CVC and the global governing body will...
How Verizon is creating a blueprint for ‘stadiums of the future’...
Verizon is hoping to make this year’s 2021 Super Bowl LV into a game like no other by bringing 5G to the Raymond James...
Mercuryo and Swansea City link up an ‘important step’ for international...
Welsh club Swansea City has become the latest professional football team to sign a sponsorship agreement with a fintech firm, as the global cryptocurrency...
SFA and SIS form partnership to combat Slovak match-fixing
The Slovak Football Association (SFA) has forged a strategic partnership with Starlizard Integrity Services (SIS) to investigate and counter match-fixing in Slovakian football.As a...
Canal+ steps up challenge to French football media rights tender
French pay-television provider Canal+ has launched a second challenge to the Professional Football League (LFP) regarding the bidding process for broadcasting rights.According to SportBusiness,...
Rugby Australia offers to host Lions tour
Rugby Australia has offered to host the upcoming British and Irish Lions tour against South Africa, amid concerns the latter will be unable to...
BT Sport renews MotoGP broadcasting rights for UK and Ireland
BT Sport has announced that it will continue to be ‘the home of MotoGP’ for the UK and Ireland, having renewed its contract for...
Burnley seeks out replacement LoveBet shirt sponsor
Premier League club Burnley is seeking a replacement sponsor to take over the side’s current contract with LoveBet, according to a report by The...
Tokyo domestic sponsors delay marketing amid uncertainty
The domestic sponsors of the 2020 Tokyo Olympic Games - due to be held this summer - are ‘scaling back advertising campaigns’ amid increasing...